Food waste cutting app Karma has announced a new service to help partnered stores deliver groceries to customers self-isolating at home.

Karma usually allows retailers to list close to end of life goods at a discount for customers to collect in store. However, chief executive Hjalmar Nordegren explained the service had been relaxed to allow goods to be listed at full price, and a new partnership with courier firm Orkestro now allows orders to be delivered to homes. Stores will still be able to list and promote end-of-life goods at the discounted rate.

He told betterRetailing: “Set up on the platform is quick, and once complete Karma users will be able to buy available products and have no-contact delivery to any address within the M25.”A unique function also allows friends or family to place orders on behalf of vulnerable customers.

The app is already being used by cafes and restaurants in London to continue trading as takeaways despite the shutdown on eating in. “In London, 30 of our partners have opted into this initiative so far – across 65 sites, and Londoners have been supporting the programme by continuing to buy at this full price level too,” Nordegren explained.

In order to cover the cost of the courier, a £5 fee is added to each customer’s order.

Read more: Karma food-waste app launches in UK



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