Cash in on Diwali sales with Rubicon's limited-edition packs

Rubicon
Product News RE Soft drinks Seasonal trends
Login or register to save this article

Convenience retailers can drive soft drinks sales ahead of Diwali as Rubicon launches limited-edition designs on its 1l packs.

The designs are rolling out on price-marked and non-price-marked packs of the brand's Mango, Guava and Passion flavours.

Adrian Troy, AG Barr's head of marketing, said Diwali is celebrated by 1.3 million people and represents £80m in additional sales.

"Food and drink are at the heart of festival celebrations, with sales of exotic juice drinks increasing by 42% at this time," he added.

Retailers can promote the packs with PoS.

By Chris Dillon Avatar
By Chris Dillon 07 Aug, 2017

Comments

0 comments

Do you have a Brexit contingency plan?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login