Baz Jethwa knows the importance of a great USP

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Having a USP in a highly competitive market is vital to compete and stand out. For his third store, Bolton-based retailer Baz Jethwa opted for a Spar fascia to focus on food to go. Gurpreet Samrai reports Every good convenience retailer has a USP that sets them apart from the competition, but how is that established when you’re opening a new store in an area already well served by a…

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By Gurpreet Samrai Avatar
By Gurpreet Samrai 16 Mar, 2017

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