How retailers can engage with their community
Gary Black, Sales director for wholesale and convenience at Coca-Cola European Partners, explains how retailers can engage with their community
As the NFRN enters its centenary year in 2019, national president Mike Mitchelson said the federation’s biggest priority will be “getting word out there that we want to do business”.
Soft drinks have been a huge focus for retailers this year, with a hot summer, a raft of activity and the Soft Drinks Industry Levy all playing their part. Four retailers, who worked with Lucozade Ribena Suntory this year to increase soft drinks sales, gathered to discuss their challenges and successes, and share advice. Louise Banham reports