RN Retailer Choice Awards 2017: The Results
Kay Patel, Best-one, Wanstead
We’ve just got back our Counts for More points for the year and its worth well over £1,000. Pepsico’s reps have worked with me to adapt our planograms so that we have the bestsellers in stock and cut back on our slow lines. Importantly, they’ve worked closely with us so that we can keep some of the range that we know works for us. These days this kind of support and these rebates are more important than ever.
Martin Ward, Cowpen Lane Stores, Cleveland
Our Mails have been selling really well. They’ve supported us throughout the year – they haven’t cut our terms like a lot of other newspapers have – so we’ve pushed their product to our customers in return. We have substituted some copies of the Daily Express for the Daily Mail and so on. Customers have responded well because they like the newspaper they are buying too.
Perry Pirapakran, S&M Supermarket, London
We’ve worked closely with Imperial this year, which has obviously included a lot of adaptations due to all the new tobacco legislation. They provided support throughout all of that: material to inform customers, suggestions on how to range after plain packaging, discussion of pricing decisions after the loss of pricemarking. It’s made a big difference at a time that’s been really challenging for the category.
Conrad Davies, Spar Pwllheli, Wales
I’d say Spar is the strongest symbol group of them all because of all the support retailers like us receive. I can always rely on them to fix any problems we have quickly across the entire store, whether that be IT or supply issues. Availability is fantastic and their staff training is also brilliant. I can trust that they will allow us to remain entrepreneurial and maintain our independence.
Anita Nye, Premier Eldred Drive Stores, Orpington
Booker won because retailers like myself can always rely on their warehouses to have everything we need, even in these more difficult times. Availability is very good and I’m always able to get exactly the stock I’m looking for whenever I go to the depot. On top of all of this, the retail development managers are always on hand to help with any queries I might have about deals or new products.
Ralph Patel, The Look In, Surrey
A lot of NFRN members like me found Imperial’s anti-illicit trade campaign very helpful. If you’re a retailer and there’s a guy down the road selling illicit tobacco, it can be difficult, especially since it’s the local area and you don’t know who might be involved – maybe a customer you’ve ad for years. So the information and guidance is extremely useful for guiding people on how to tackle a tricky but costly issue.
Siva Thievanayagan, Nisa Local, Peterborough
Zapper has been really good for my business. It brings more people into the store, it makes payment quick and simple, and we can send out vouchers targeted at customers in a way that just wasn’t possible before. For example, we’ve currently got vouchers offering a deal on £5 Quality Street tubs. It also provides us with a database that captures when customers are coming in and what they are buying.
Chirs Shelley, Shelley's Budgens, Horsham
Click and collect gets people into the store who maybe wouldn’t have come otherwise, especially around Christmas. The only challenge is that it can take up quite a lot of stockroom space – but it’s worth it, because a lot of our sales are impulse driven, and people who come in to pick up a parcel will grab a few other things on their way through the store, boosting our overall basket spend too.
Serge Khunkhun, Premier Woodcross, Wolverhampton
We’ve now got a much better laid out fixture than we had before we worked with Pladis and we now have a few different lines which we didn’t stock before but which are all in the top 50 best sellers. Like suppliers in other categories, Pladis has taken a category-wide approach to our biscuit fixture which is absolutely fantastic. More importantly, I’m really, really, pleased with the way it looks.
Hitesh Pandya, Toni's News, Ramsgate
These Oreo bars have done really well for us. They fill the same niche as Cadbury’s Marvellous Creations, but with the Cadbury brand and the Oreo brand both on packs it has kept the market fresh and proven popular with our consumers. We sell them on a three for £1.49 deal which encourages people to give it a try which is really important with new products.
Raj Wadher, Upton News, Slough
I think it’s a fantastic idea. It’s a great move for the newspaper industry. It is good for customers and good for the publishers. It should also mean that those who are keen to take on more HND, like ourselves, get more customers because if someone looks for a local one on the website and the one nearest to them isn’t offering deliveries, they will then be recommended to us.
John Hanna, Smokemart, Brighton
The whole range of e-cigarettes have been doing very well in my store. As a rule, ladies like the cartridge cigarettes, which are more elegant and easier to handle, and men like the liquid ones, which are a little messier. The new Logic capsule technology is taking off too and brands do tend to work. It’s a solid market, too – no one who moves to e-cigs ever goes back to smoking.
Read part two
Discover supplier verdicts to the results
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