Women’s magazines benefited from uplifts in revenues for the first time in more than three years, according to the Audit Bureau of Circulations.
According to the ABC’s half-yearly report on magazine sales, Hello!, Bella, OK!, Heat and Love It! saw an increase in revenue in 2018, marking the first time since 2014 that the revenue of more than one women’s magazine has improved.
Hello! enjoyed the best performance of all titles, with a 6.8% uplift in sales generating £19.2m through 167,904 sold copies. Meanwhile, Bauer’s Bella made £8.6m through a 2.9% increase in sales, while OK! suffered a 2.4% decrease in circulation, but still increased its revenue by £0.3m to £11.2m through a price rise.
Rob Munro-Hall, group managing director at Bauer Media, said: “Print magazines remain one of the strongest opportunities for commercial partners to engage with passionate, knowledgeable audiences. Our continued investment in magazines is being repaid by consumer loyalty and buying habits.”
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