News UK is aiming to entice independent retailers to order The Times Literary Supplement (TLS) with cash prizes and new marketing materials up for grabs for stockists.
The 115-year-old cultural review magazine offers a 25% retail margin on its £3.50 cover price. Publishers News UK say the title has seen growth, with readership jumping by 25% over the past year. According to ABC figures, circulation currently stands at 35,413.
To boost sales further, regional News UK sales representatives are promoting the weekly title on shop visits, by offering dedicated stands and posters to help market the magazine in-store.
Nilam Patel, of T E Francis Newsagents in Witley, Godalming, told RN: “We’ve decided to stock four copies of the TLS a week and take part in the promotion. We’ve only had it for a week, so it’s too early to say what sales will be like. We’ve now got a special display stand for the magazine. It makes sense for us to stock it, as we’re near a school – we’re hoping it will attract the same teachers and educational staff who come in to buy one of our regular orders, the TES.”
As part of the drive to win over stockists, News UK is offering £100 to ten retailers in a TLS-themed online competition until 5 January 2018. Retailers can win by following @NewsUK_Retail on Twitter and tweeting a photo using the hashtag #MyTLS of their TLS copies out on the shelves.
TLS editor Stig Abell said: “We see the independent retail market as critical for us, and have been delighted to watch our retail sales double in the last two years. We believe that we can continue to grow, and that greater accessibility is key to that. Watch this space for more ambitious ranging in more stores around the country.”