TI Media, publisher of What’s On TV and TV Times Master has announced the closure of weekly TV magazine Soaplife due to insufficient sales.

According to wholesalers data, the magazine had a 7.1% increase on revenue between 17 March to 18 February and generated £2,036,259 in sales, but it was still deemed unviable by the publisher. The issue on sale from 7 August will be the final edition of the 19-year-old magazine.

TI Media’s group managing director Angie O’Farrell said: “The changing dynamics of the soap market prompted Soaplife’s recent move to weekly frequency. Unfortunately, despite our last ABC increase, the sales are not sufficient to make the title viable. It’s on this basis that we’ve decided to close Soaplife and focus on the remaining titles in our market-leading TV portfolio.”

The closure will leave Hearst Media’s Inside Soap as the last remaining soap title in the market. Hearst declined RN’s request to comment.

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