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With plenty of major cricket events happening this year, it’s the perfect time to capitalise on Greenways Publishing’s relaunched weekly paper devoted to all levels of the sport
The Cricket Paper
On saleout now Frequency weekly
Distributor DMG Media
Display withRacing Post, The Rugby Paper, The Non-League Paper
With England heading to the West Indies for a new test series running through late January and into February, what better time for a relaunch of The Cricket Paper, the only weekly devoted to the summer game. This year also sees the sport’s World Cup event take place on these shores, and the late summer’s Ashes will ensure interest is at a premium throughout the warmer months.
Its unparalleled coverage of the game at county level and below is one of its key selling points. And Greenways Publishing is pushing the publication’s news-based credentials, recommending it go alongside national newspapers as well as sporting dailies and weeklies, with PoS available to retailers who get behind it.
Take A Break My Favourite Puzzles
On sale 31 January
Display with TaB Take a Puzzle, Take a Crossword
Ten cash prizes of £50 are up for grabs for readers of this now regularly published spin-off from the Take a Break puzzling universe.
It includes a selection of popular styles of puzzles from the Take a Break menu, some of which are easier to solve than their regular counterparts.
On saleout now
Display with Q, Mojo, Record Collector
Leonard Cohen is the cover star of the current issue of music magazine Uncut, alongside a CD featuring 15 of the month’s best new songs.
Artists covered include everyone from David Bowie and The Yardbirds to German electronic rockers New and Essex anarcho-punks Crass.
On sale out now
Display with Dazed, Gentlewoman, Wonderland
A special one-off edition of the hefty fashion bible, falling in between numbers 20 and 21 and therefore called issue 20.5.
The mag has been boosted by its annual online advent calendar; this special features images and more from this year’s #MovingLove activity.
Fun to learn favourites
On sale out now
Display with Fun to Learn titles, CBeebies
Preschoolers can get their monthly dose of fun ways of learning basic literacy and numeracy from characters such as PJ Masks and Sooty.
Free gifts include 85 stickers, a Peppa Pig Toy Shop gift and a section on how to make Peppa Pig finger puppets.
On sale out now
Display with Fun to Learn titles, Frozen
The number-one title for primary-school-aged girls features all the usual franchises such as LOL Surprise, My Little Pony and Hatchimals.
Free gifts include a Shopkins Workpad, a Barbie’s Kitchen pull-out, 90 stickers, a unicorn eraser and a decorate-your-own-unicorn gift set.
Kids. The Lego titles are doing so well for us, and there’s a new film on the way, which will keep Lego in the spotlight.
How do you display it?
We put the Lego ones together so they can help each other sell as children look for the best gift.
My week in magazines
It pays to visit your local supermarket
Have you been to your local supermarket recently?
It pays to pop in every now and then, just to give the multiples’ magazines and news sections the once-over.
One thing I’ve noticed since I last wrote this column early in 2018 is that the big boys are shrinking the space given over to magazines, while their newspaper sections are still higgledy-piggledy.
With Egmont still looking to trial its two-tiered system in supermarkets, it’s interesting to note what they do – and don’t do – better.
The gripes are the same as ever; they get messy very quickly, magazines are put back in the wrong place, free gifts and covermounts are missing, but it’s the lack of space that is really telling.
The move matches the overall modus operandi of the big guys, in terms of cutting back on range and simplifying the shelves.
Sainsbury’s used to feature a decent selection of one-shots and other specials. My local larger supermarket has now ditched these as part of what seems to be a near-50% reduction in space given over to magazines. This will no doubt leave publishers sweating.
This gives retailers the opportunity to cash in by offering the publications the big grocers won’t take. You may not be able to compete in terms of the TV listings or women’s weeklies, say, but there are so many different opportunities.
Curating a well-crafted range of one-shots and specialist titles means there’s always a new reason for a customer to step through the door.
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