This week in magazines: Take advantage of end-of-year opportunities
Don’t miss out on end-of-year magazine opportunities this week in magazines
Don’t miss out on end-of-year magazine opportunities this week in magazines
As we near the end of a momentous year, consumers are wondering what’s in store for 2019. This one-off edition from The Economist looks ahead with a global view of current and cultural affairs
On sale 22 November
Frequency one shot
Price £9.99
Distributor Marketforce
Display with The Economist, Time
The Economist is publishing its special annual analysis title for the 33rd consecutive year, looking forward to 2019 through the lens of the year that’s about to end.
The World in 2019 will look at the prospects of the Trump administration with a new Congress, the reality of Brexit, and elections in India, Indonesia, Nigeria and across Europe, alongside technology disruptions from AI and China.
The magazine also looks at space travel 50 years after the moon landings and the status of culture 500 years since Leonardo da Vinci, creating a general-interest round-up that is expected to sell well.
On sale out now
Frequency irregular
Price £3.99
Distributor Marketforce
Display with CBeebies, CBeebies Art, Fun to Learn Bag of Fun
On sale out now
Frequency monthly
Price £4.50
Distributor Seymour
Display with Radio Times, Empire, TV Times
On sale 20 November
Frequency weekly
Price £4.99
Distributor Frontline
Display with FourFourTwo, When Saturday Comes, World Soccer
On sale out now
Frequency bimonthly
Price £4.50
Distributor Intermedia
Display with Majesty, Hello
On sale 20 November
Frequency fortnightly
Price £1.99
Distributor Frontline
Display with Look, Heat
On sale out now
Frequency monthly
Price £3.99
Distributor Seymour
Display with Frozen, Girl Talk, This Is
On sale out now
Frequency monthly
Price £3
Distributor Direct
Specialist choice
Mark Dudden,
Albany News,Cardiff
Who buys it?
Mostly men in their 30s with an interest in the local leagues.
How do you promote it?
On top of the counter, on its own display.
We are two weeks away from December, and magazine publishers are kicking the presses into overdrive.
Here at RN, we’ve been absolutely flooded with new magazine submissions, as special seasonal editions of everything from Yours to The Economist are being launched.
These issues have the potential to attract casual customers in addition to the loyal ones, as their special page counts and attractive covers do a great deal to encourage impulse purchases.
They also serve as collectible issues for long-term readers, who tend to like to hang on to noteworthy editions.
As the hordes of special Christmas magazines flood the market, retailers should identify those titles that are the most relevant to their audiences, and display them as clearly as possible on the shelves and counters.
Most titles also offer special incentives such as retrospectives or 2019 calendars, so make sure to promote these.
The end of the year often means a general nationwide increase in spending, and retailers can capitalise on the festivities by selling special magazines and the gifts therein.
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