Launch of the week

Bauer is capitalising on retro trends by launching a series of TV Choice spin-offs that starts with an issue dedicated to the best shows of the ’80s, from Dallas to Only Fools and Horses

TV Years: The Eighties

On sale out now

Frequency bimonthly

Price £3.99

Distributor Frontline

Display with TV Choice, Radio Times, TV Years 

TV and Radio has long been one of the best-performing magazine genres, and publisher Bauer has a new tactic to give the category more volume than a bad perm. 

TV Years: The Eighties takes a look at the decade, with special features on its 50 greatest TV moments and the launch of Channel 4. Editor-in-chief Jon Peake says nostalgia for the ’80s has lasted longer than the decade itself, which is why Bauer chose it to launch this series of special TV Choice magazines. 

Frontline expects the magazine to do well, so you should capitalise on this launch to generate repeat sales when the next issue arrives in November.

This week in My week in magazines we take a look at how to start making the most out of your Christmas sales

Good Homes Ultimate Christmas

On sale out now

Frequency one shot

Price £4.99

Distributor Marketforce

Display with The Christmas Magazine, Good Housekeeping Christmas Special, Simply Christmas

  • This special edition of Good Homes features 148 pages of articles, photographs and guides about the latest Christmas trends.
  • The seasonal issue comes with six gifts, including a Good Homes 2019 calendar, a Chocolate & Coconut bar and a ticket to the Ideal Home Show.

Your Horse

On sale out now

Frequency monthly

Price £4.25

Distributor Frontline

Display with Horse, Pony, Local Rider, Equestrian Life

  • An equestrian magazine aimed at horse enthusiasts, Your Horse features interviews, articles and advice for horse fans old and new.
  • November’s issue brings a new look, with a redesigned cover, new colours and more quality photographs.

Lunch Lady

On sale out now

Frequency quarterly

Price £13.50

Distributor Intermedia

Display with Frankie, Flow

  • This premium food and parenting title features opinion pieces, articles and guides aimed at promoting family engagement.
  • This special edition contains photographs, art and cooking ideas for the whole family to enjoy together.

Gurgle

On sale 26 September

Frequency monthly

Price £4.10

Distributor Marketforce

Display with Mother & Baby, Smallish, Baby

  • A parenting magazine focused on providing advice for before, during and after childbirth.   
  • November’s issue includes a guide to the best baby car seats, a feature on birth squads and Mothercare and ELC vouchers with a combined value of £35.   

Good Homes

On sale 26 September

Frequency monthly

Price £3.80

Distributor Marketforce

Display with Ideal Home, Real Homes, House Beautiful

  • This home-interest title brings features, buying guides and news about the latest trends in the sector.
  • November’s issue features 952 ideas for cosy home builds, a look at smart heating and an autumn bedroom masterclass.   

Halloween Bag of Goodies 

On sale out now

Frequency one shot

Price £3.99

Distributor Marketforce

Display with Paw Patrol, Peppa Pig, Lego Star War

  • This special children’s magazine launches around Halloween each year to capitalise on spooky seasonal trends.
  • This year’s edition features two magazines themed around Paw Patrol and SpongeBob SquarePants and comes with gifts.

Royal Life

On sale out now

Frequency bimonthly

Price £4.50

Distributor Intermedia

Display with Majesty, Royalty

  • Focused on the royal family, this specialist magazine includes news, photographs and recaps of key events.
  • This edition focuses on the first royal duties of Prince Harry and Meghan Markle, the Queen’s meeting with Donald Trump and Prince George’s fifth birthday.

My Beautiful Princess

On sale out now

Frequency monthly

Price £3.50

Distributor Marketforce

Display with Disney Princess, Girl Talk

  • My Beautiful Princess is full of puzzles, fun and stories to keep children entertained.
  • October’s issue comes with a free lip gloss set and a metal bracelet.

Radio Times

On sale 22 September

Frequency weekly

Price £2.80

Distributor Frontline


Specialist choice

Gary Pilsworth,
Offley Stores,
Hitchin, Hertfordshire

Who buys it?
All ages and genders, but it is especially popular with senior generations, such as those aged 50 years and older.

How do you display it?
It normally sells well on its own as people come in knowing what they want, but we have it in a front display on the shelf and on the till.  

Marcello.png
Marcello Perricone, magazines reporter

My week in magazines

Autumn is here but it’s time to start planning for Christmas

It’s September, which for most people means autumn is here and temperatures are getting colder. For the magazine industry, however, it means only one thing: it’s time to start preparing for Christmas.

In the next few weeks, most publishers will start churning out magazines focused on the seasonal event, with Immediate Media, Bauer and Hubert Burda already readying several one shots and special issues of their titles to capitalise on the upcoming festivities.

While customers themselves might not be tuned in to the early marketing, the increased presence of magazines and advertisements will slowly contribute to placing Christmas firmly in people’s thoughts. This will give retailers who prepare ahead of time an advantage over others.

In next week’s RN, we will feature a number of Christmas magazines. We will give
you information about what to order from wholesalers, as well as a bit of intel on marketing trends.

With Christmas revenues of £385m last year and a similar performance expected this year, retailers would do well to keep their eyes on this area.