Launch of the week

DJ Murphy’s launch taps into the Pikmi Pops craze that is sweeping the kids’ category. Make the most of pester-power with this story, puzzle and free gift-packed monthly mag for girls

Pikmi Pops 

On sale 13 February Frequency monthly

Price £3.99

Distributor Marketforce

Display with Num Noms, Frozen, Hatchimals, My Little Pony


Pikmi Pops is the latest phenomenon to hit the collectables sector, taking it, as publisher DJ Murphy noted, by storm. Within weeks of the launch last year, the toy had become the number-one new brand in the market.

DJ Murphy’s new magazine adds to the noise. In keeping with the toy element – the collectables are lollipop-style packages containing plush toys – it comes with a free gift; issue one has a stationery set with glitter pencils. 

Within its pages, it enters Pikmi Land, with stories, puzzles and more, all aimed at five-to-nine-year-old girls. 

Battleship Bismarck

On sale 13 February

Frequency weekly

Price £1.99

Distributor Marketforce

Display with World Of Warships

  • This is an upgraded version of a build-the-famous-WWII-warship partwork from more than 10 years ago. The new version is made of metal rather than wood and has sounds, movement and lights.
  • The first issue of the 140-part build is priced at £1.99, the second at £5.99 and then £8.99 every week.

The Terminator: Build The T-800 Endoskeleton

On sale 13 February

Frequency weekly

Price £1.99

Distributor Marketforce

Display with Empire, Total Film

  • With moving parts, flashing eyes and sound, this partwork builds a 1m-tall replica of the classic robot over 120 issues. 
  • The first issue is priced at £1.99, the second at £5.99, then it will be priced weekly at £8.99.

Synthpop

On sale out now

Frequency quarterly

Price £6.99

Distributor Marketforce

Display with Long Live Vinyl, Q, Uncut

  • The latest issue features four different covers, as the publication celebrates 40 years of synthpop. The quartet includes Erasure, Human League, Gary Numan and Pet Shop Boys.  
  • With the covers distributed at random, the magazine looks at the glory days of the 1980s.

Just Add Colour

On sale out now

Frequency one shot

Price £5.99, 

Distributor Frontline

Display with Girl Talk, Girl Talk Art

  • Just Add Colour is a bookazine featuring colouring pages, bullet journals and weekly planners. 
  • The one shot is available for five weeks and comes with a set of gel pens, a pencil, a sticker art set and holographic stickers.

You & Your Wedding

On sale 14 February

Frequency bimonthly

Price £5.50

Distributor Frontline

Display with Brides, Weddings

  • Published on Valentine’s Day, this magazine promises to offer everything brides need to plan for the big day.
  • The February/March issue features dresses and shoes, as well as honeymoon ideas and styling tips for every season, not just summer

Record Collector

On sale out now

Frequency monthly

Price £4.70

Distributor Marketforce

Display with Uncut, Q, Mojo

  • The February issue of the magazine for vinyl enthusiasts has a decade-by-decade guide to the rarest records from the 1950s onwards.
  • The issue includes everyone from David Crosby through to The Specials, along with a recently beefed-up roster of columnists. 

Private Eye

On sale 20 February 

Frequency fortnightly 

Price £2

Distributor Marketforce


Specialist choice

Graham Doubleday,
Newsmarket,
Mossley, Ashton-under-Lyne
 

Who buys it?

Private Eye is very topical, and is popular with middle-aged people; I think you have to be a bit older to understand the satire and humour.

How do you display it?

We haven’t got a lot of space, so we just make sure it’s at the front of the shelves. The cover always works, which helps it sell.

My week in magazines

It would be easy to revel in the miserable time being experienced by other publishing sectors in recent weeks and months.

Business models once hailed as the future have fallen by the wayside. Buzzfeed, once the future of online journalism, has had multiple redundancies, while various free magazines, such as ShortList, have disappeared. 

Rather than gloating, however, it is more instructive to look at a magazine that seems to have developed a strong model of its own. 

Football publication Mundial has a £7 cover price – offering a nice margin for retailers – and is at the core of what it aspires to as a brand. It’s not the company’s chief source of revenue, though, as a recent interview with the team behind its current strategy reveals.

“We never wanted to be entirely beholden to print advertising revenue,” said features editor Owen Blackhurst. “Of course, we carry print advertising, but our business does not, and will not, live or die on whether or not we sell traditional advertising.”

Keeping it quarterly means they can concentrate on making the magazine as strong as possible without trying to flog pages to fill a monthly. 

Instead, its other strands – collaborating with big brands as a creative studio, allowing the likes of Adidas and New Balance to buy into its reputation; online editorial; merchandising (it does a nice line in T-shirts and football shirts); and special events (it hosted a bar in east London during the World Cup) – enable it to thrive, and profits are up. 

As Mundial shows, using print to build a brand that can profit in other areas could be the way forward for magazines.