Launch of the week 

L.O.L. Surprise! is one of the most popular series for children on the market, and its latest instalment, Let’s Be Friends, taps into the runaway craze for collectables

L.O.L. SURPRISE!

On sale out now

Frequency collectable

Price £3.99, £0.90

Distributor Panini

Display with Disney Princess Sticker Collection 


L.O.L. Surprise! has been one of the major success stories of the children’s market in recent months, with the first sticker set enjoying huge success. 

Launched just under a year ago, it was the most successful girls’ entertainment collection across the category last year. 

This latest instalment of L.O.L. Surprise! combines sticker and trading card sets, with extra glitter stickers, interactivity, secret messages and more. There are more than 200 stickers and 50 trading cards to collect, meaning plenty of repeat visits. 

With a magazine and specials on the shelves, the craze shows no sign of abating; the latest series, entitled Let’s Be Friends, should continue the trend.

Actual Size

On sale out now

Frequency bimonthly

Price £6

Distributor Seymour

Display with The Gentlewoman

  • This is a recent launch from a dedicated group of print-lovers keen to produce a magazine with a difference.
  • Acutal Size is aimed at design-conscious women, and goes beyond what it sees as ‘the narrow parameters of existing magazines’.

Fingerlings

On sale out now

Frequency monthly

Price £3.99

Distributor Seymour

Display with L.O.L. Surprise! 

  • Since its launch just over two years ago, the Fingerlings collectables brand has won awards and has sales of 10 million and counting.
  • Offering ‘friendship at your fingertips’, as well as free gifts, it includes puzzles, features, strips and more. 

Disney A Friend For Every Day Sticker Collection

On sale out now

Frequency collectable

Price £3.99

Distributor Panini

Display with Disney Princess Sticker Collection, Disney Sticker Collection

  • This Disney sticker collection offers a new way of collecting, with a calendar format.
  • Collection includes 180 stickers with 36 special types, including pop-up versions, scratch-reveal stickers and ones to colour in.

GQ

On sale out now

Frequency monthly

Price £3.99

Distributor Frontline

Display with Esquire, Men’s Health

  • This music special issue has Taron Egerton on the cover; inside, the actor discusses playing Elton John in the forthcoming biopic.  
  • The issue also includes a gift card offering £25- worth of downloads from film and TV streaming service Chili TV. 

Revolution

On sale out now

Frequency quarterly

Price £6.99

Distributor Seymour

Display with GQ, Esquire

  • Revolution magazine is devoted to watches and the craft behind them, as well as the associated fashion elements. 
  • The cover star on the current issue is a Bulgari watch, with Rolex also featuring heavily in this high-end publication. 

Be Kind

On sale out now

Frequency monthly

Price £4.99

Distributor Seymour

Display with Mindful, Planet Mindful

  • Launched earlier this year, high demand for the environmentally conscious title has prompted it to go monthly. 
  • This issue’s theme is ‘creating a better planet for everyone’, and it covers the environment, community, sustainability and creativity. 

Landscape

On sale out now

Frequency monthly 

Price £4.60

Distributor Frontline

Specialist choice

Meryl Williams,
Pike’s Newsagents, Porthmadog

Who buys it?

A café near us that’s into recycling and healthy livin bought a copy, then we had some orders for it from their customers.

How do you display it?

With the other countryside magazines.

My week in magazines

Tim-Murray.png
Tim Murray
Magazines reporter
editorial@newtrade.co.uk

The launch of the Heat magazine-inspired Crime Monthly earlier this year is perhaps explained by the announcement that TI Media is looking to close its celeb weekly Now. 

Bauer’s decision to take a gossip-mag style approach to a title that dealt with notorious murders and crimes – some of them still fresh in the memory – was deemed to be in poor taste in some quarters. 

Tastefulness aside, Bauer’s idea shows an effort by publishers to temper the declining sales of women’s weeklies by adding to other categories. 

Heat, of course, helped write the rulebook for the trashy-yet-addictive weeklies during their heyday in the first decade of this century; their rise went hand in hand with a reality television boom inspired by Big Brother and its copycats, and found ample fodder in the likes of Katie Price and the Kardashian clan. 

The rise of celebrity websites has contributed to their dominance of the women’s weeklies sector, and retailers I’ve spoken to have said that, while traditional weeklies are still demonstrating amazing – and profitable – longevity, it’s the celebrity ones that have suffered.

Heat and its ilk were groundbreaking, setting the template that celeb gossip websites have taken and refined. 

It’s good, then, to see the creative minds that spawned a genre now setting their minds to enlivening other sectors and coming up with new categories influenced by TV and other forms of entertainment  – Crime Monthly is as much a product of Netflix’s true crime selection and podcasts such as Serial as anything else. 

While it’s easy to see TI’s move as a retreat, Bauer’s efforts suggest that at least publishers are putting their resources to good use.