This week in magazines: Smart magazines for a smart home
This week in magazines, discover with the latest smart publication for your smart home
This week in magazines, discover with the latest smart publication for your smart home
On sale 8 November
Frequency one shot
Price £7.99
Distributor Seymour
Display with Ideal Home, Country Living, Your Home
Amazon Alexa and Google Home Google Home are becoming more ubiquitous, so many people are wondering what the deal is with ‘smart homes’ – what they are, what they can do and how much it costs to turn your house into one are all constant questions.
GMC Media’s latest magazine is here to help. Smart Home is the newest technology one-shot and focuses on the latest advancements in home gadgets. It features reviews, guides and buying advice covering everything from electronic thermostats and smart light bulbs to personal assistants, as well as hack-proofing your Wi-Fi devices.
On sale 7 November
Frequency monthly
Price £4.40
Distributor Marketforce
Display with Homebuilding & Renovating, Self Build and Design, Build It
On sale out now
Frequency bimonthly
Price £5.50
Distributor Frontline
Display with Brides, Perfect Wedding, Wedding Ideas
On sale 9 November
Frequency monthly
Price £4.40
Distributor Frontline
Display with Rail, Railway Magazine, Heritage Railway
On sale out now
Frequency monthly
Price £3.99
Distributor Marketforce
Display with Animals and You, Unicorn Universe
On sale 5 November
Frequency annual
Price £3.99
Distributor Seymour
Display with Puzzler Collection, Take a Puzzle
On sale out now
Frequency monthly
Price £4.99
Distributor Seymour
Display with Mercedes Enthusiast, Classic Ford
On sale out now
Frequency weekly
Price £2.20
Distributor Marketforce
Specialist Choice
Eugene Diamond,
Diamond Newsagents, Ballymena
Who buys it?
Women of all ages, from 20 to 70 years old.
How do you promote it?
I display it on the front of the shelf, as it is bound to attract customers with every new issue.
We’re less than two months away from Christmas, officially kicking off the season as far as the magazine industry is concerned.
Last week, we ran a feature on the best titles to stock in the run-up to Christmas, giving you a heads-up on the biggest trends for the end of the year. However, there is one way to boost sales that does not rely on publishers: Christmas sections.
Many established independents are aware of the value of a dedicated Christmas section, taking a whole part of the store and converting it into a one-stop shop for seasonal products. By stocking cards, toys and stationery alongside special Christmas titles, you can boost the sales of multiple categories.
In addition, Christmas sections not only allow customers to find all related products in a single area and increase basket spend, they also incentivise impulse purchases.
As the festivities begin, you should ensure you have a Christmas section in your shop, refresh its stock regularly, and continue to display all your products tidily and attractively. By taking advantage of this annual opportunity, you can increase all your sales, not just those of magazines.
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