This week in magazines: Sell children’s magazines by the book

If you want to sell to kids, do it by the book, this week in magazines

Launch of the week

Signature has joined forces with Puffin to create a one-shot encouraging children to read, which is bound to be a hit with kids and parents in the run-up to this year’s World Book Day in March

We Love Books

On sale out now

Frequency bimonthly

Price £5.99

Distributor Seymour

Display with Pink, Jacqueline Wilson, Beano

World Book Day is now a big occasion for kids, with schools running all kinds of fancy dress and reading events. Signature Publishing’s We Love brand has teamed up with Puffin Books for a one-shot publication ahead of the event on 7 March.

We Love Books is full of features aimed at encouraging children to read. Many of these centre on Puffin’s brands, such as Tracy Beaker. It comes bagged with two free sampler books, a pen disguised as a pencil, a journal and bookmarks. With three weeks from publication until World Book Day, there’s plenty of opportunity to cash in on parents’ awareness. 

So Magical! Fairies

On sale 19 February

Frequency bimonthly

Price £5.99

Distributor Seymour

Display with Totally, Frozen

  • So Magical! takes on a fairy theme for its next issue, with eight pages’ worth of colouring, stories and more. 
  • Free gifts include a pair of glitter wings, a sparkly sequin wand pencil and a set of more than 30 stickers.

Dare Fit & Healthy

On sale out now

Frequency one shot

Price £3

Distributor Seymour

Display with Grazia, Cosmopolitan, Glamour

  • This 100-page magazine includes tips on fashion, health and beauty, boasting four high-value cover-mounted beauty gifts.  
  • Highlights include an exclusive interview with The Only Way is Essex’s Ferne McCann, and a feature on 27 free ways to increase your exercise.

Sight & Sound

On sale out now

Frequency monthly

Price £5.25

Distributor Seymour

Display with Empire, Little White Lies

  • Sight & Sound goes back to film’s classic black-and-white era for its March front cover, featuring screen siren Barbara Stanwyck. 
  • This month’s issue features an inside look at current awards-friendly movies such as If Beale Street Could Talk and Burning.

The Rake

On sale out now

Frequency bimonthly

Price £6.50 

Distributor Seymour

Display with GQ, Esquire, Gentleman’s Journal

  • The 62nd edition of the gentlemen’s magazine features its first female cover star, Julianne Moore, who gives an exclusive interview. 
  • Other features include more Hollywood coverage with film director Paul Feig. 

This is Little Baby Bum Songs and Stories

On sale out now

Frequency monthly

Price £4.50

Distributor Marketforce

Display with In The Night Garden

  • Nursery-rhyme specialist Little Baby Bum transfers from YouTube to the printed page.
  • It comes with a free gift of a bath book and includes QR codes enabling parents and kids to head to the Little Baby Bum YouTube channel. 


On sale out now

Frequency bimonthly

Price £6

Distributor Marketforce

Display with Vogue, i-D, Dazed & Confused

  • The anniversary issue of the magazine borne out of the high-end fashion website marks five years since its launch.
  • As with the first issue, supermodel Gisele Bundchen graces the cover. Inside, the magazine celebrates five years of ‘incredible’ women.

Horse & Hound

On sale out now 

Frequency weekly 

Price £2.99

Distributor Marketforce

Specialist Choice

Kate Clark, 

Sena's News, Worcester 

Who buys it?

We have a lot of horse fans in our area because we are close to Cheltenham. It sells throughout the winter because horse owners have to be out there whatever the weather.

How do you display it?

We put it by the horse and pony magazines, and the shooting ones.

My week in magazines

Mind what is given away for a bite of the apple   

The ‘Netflix for newspapers and magazines’ tag being put on Apple’s mooted new service is intriguing. When I’m not reporting on news and magazines for RN, I often work in and around the film and DVD industry and have seen first-hand the havoc that Netflix and its video-on-demand contemporaries have – not always intentionally – wreaked on our business. Self-proclaimed disruptors they may be, but disruption can cause damage and even destruction. 

Film studios and distributors once saw Netflix as something they could sell movies and content to. Now, it’s a rival. Where once it was a huge incremental revenue stream, with Netflix buying their films to air, they now have to compete with new Netflix releases on Friday nights. Why go out to the cinema when Netflix has a brand-new offering with big names going live at the same time?

Magazine publishers would do well to be cautious about Apple’s plans to do the same thing for magazines. A stumbling block for them is how much to give away under Apple’s subscription service.  

With a likely cost of around £10 a month, what does the consumer get? A tenner barely gets you a month’s worth of Sunday papers, or a magazine-and-a-half’s worth over the counter. But the consumer is certain to get a lot more than that.

Netflix is great for the consumer – just like the Apple news and magazine plans. But the industry is now realising that Netflix is not only something to work with, but also a rival.

Publishers need to be even more cautious about helping Apple out too much with its subs service, giving away too much content to them and casting print aside.


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