This week in magazines: Scale up your sales
Scale up your magazine sales with this weeks TWIM
Scale up your magazine sales with this weeks TWIM
Key Publishing’s new bookazine, focusing on scenic modelling and dioramas, is a great way to capitalise on a hobby which generated more than £5.2m in magazine revenue last year
On sale out now
Frequency one shot
Price £5.99
Distributor Seymour
Display with Scale Aircraft Modelling, Model Engineers’ Workshop, Military Modelling
Miniatures are a profitable hobby, full of expensive products and dedicated fans – between March 2017 and February 2018, modelling magazines sold 1.2 million copies and generated more than £5.2m in revenue.
With that in mind, Key Publishing is launching a new bookazine focused on scenic modelling and dioramas. A special instalment of the Airfix Model World series, Scale Modelling: Dioramas includes features about products and the techniques needed to produce your own dioramas.
The bookazine is aimed at fans of railway and gaming sectors as well as modellers, so be aware of extra potential sales outside the more obvious audiences.
This week in My week in magazines we take a look at some welcome news for the magazine sector.
On sale out now
Frequency monthly
Price £4.50
Distributor Frontline
Display with Trail, The Great Outdoors, Bushcraft & Survival Skills
On sale out now
Frequency monthly
Price £4.40
Distributor Marketforce
Display with Homebuilding & Renovating, Build It, Self Build & Design
On sale 22 August
Frequency monthly
Price £5.25
Distributor Seymour
Display with Mojo, Classic Rock, Uncut
On sale out now
Frequency monthly
Price £3.70
Distributor Marketforce
Display with Puzzler Collection, Jumbo Collection, Take a Break’s Take a Crossword
On sale out now
Frequency monthly
Price £4.80
Distributor Frontline
Display with Autocar, Auto Express, Classic & Sports Car
On sale out now
Frequency four-weekly
Price £4.95
Distributor Intermedia
Display with Gay Times, DNA, Out, Pride Life
On sale 23 August
Frequency four-weekly
Price £2.50
Distributor Frontline
Display with Puzzler Travel Special, Jumbo Collection, Take a Break’s Take a Puzzle
On sale 23 August
Frequency four-weekly
Price £2.50
Distributor Frontline
Display with Take a Break’s Take a Crossword, Puzzler Travel Special
On sale out now
Frequency bimonthly
Price £5
Distributor Seymour
Jeremy Leslie
MagCulture, London
Who buys it?
People of all ages and genders – it’s a magazine about business start-ups, so I can’t honestly say there is only one specific demographic interested in it.
How do you display it?
We put it front of shelf and on the window display – we reserve the window for magazines we really like, and I think Courier is special.
Last week, we exclusively reported the May edition of BBC Gardeners’ World was the best-selling monthly magazine of the past three years. This is very much welcomed news in a market that has been in decline for quite some time.
However, print is still going strong, with the newspaper market also receiving some great news this week. According to a report by the Advertising Association and ad intelligence agency WARC, print display advertising revenue for national newspapers has grown for the first time since 2010. This shows an interesting uplift in what, so far, has been a constantly losing battle against the digital onslaught.
These small victories are by no way the end of the war, but they do show the sector as a whole is energetically fighting every battle. Aside from BBC Gardeners’ World’s performance, the magazine industry is also seeing the relaunch of Future’s Real Homes this week and the 300th issue of Attitude – the latter of which is about to complete 25 years of existence. Magazines are still going strong, and if the publishers have anything to say about it, they will continue to do so.
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