Launch of the week

Anything Star Wars-related is sure to be a big profit driver, so with the latest instalment on the horizon, Immediate Media is looking to the future with this new title targeted at younger fans

Star Wars Galaxy 

On sale out now

Frequency monthly 

Price £3.99

Distributor Marketforce

Display with Lego Star Wars, Star Wars Insider


It may have been overshadowed by other cinema franchises, but Star Wars is still good business and still boasts a massive appeal – the trailer for the next instalment, The Rise Of Skywalker, bested the record set by its two predecessors for YouTube views. 

This relatively recent Immediate Media launch, now in its third issue, takes in all kinds of Star Wars-related quizzes, puzzles, games, facts, stickers, posters and a comic strip. Further inducement comes from a competition giving away Lego Star Wars sets as prizes. It also comes with the requisite free gifts, namely an R2-D2 grabber and Stampeez (rubber stamp).

Airways

On sale out now

Frequency monthly

Price £5.75

Distributor Seymour

Display with Flight International

  • This US specialist aviation magazine celebrates its 25th anniversary with a special front cover featuring all its previous covers.
  • It includes features looking back at how aviation has changed over the past quarter of a century.

Classic Pop Presents: Kylie 

On sale out now

Frequency one shot

Price £8.99

Distributor Marketforce

Display with Classic Pop

  • This special edition looks at the queen of pop, Kylie Minogue.
  • The magazine charts her entire career, from Neighbours through to the present day, looking at classic interviews and all her records.

Livingetc

On sale out now

Frequency monthly

Price £4.80

Distributor Marketforce 

Display with Country Living, Your Home

  • This redesigned home improvement magazine has been given a fresh look for the new season.   
  • Livingetc now offers more stylish covers with updated content aimed at satisfying existing readers and wooing new ones, too.

Bringing History to Life

On sale out now

Frequency monthly

Price £9.99

Distributor Marketforce

Display with All About History, BBC History

  • This bookazine-sized history magazine looks at key events; each issue is devoted to one major moment in history. 
  • This issue looks at D-Day, and ties in with the 75th anniversary of the momentous occasion. 

Utopia Kitchen & Bathroom

On sale out now

Frequency monthly

Price £4.75

Distributor Marketforce

Display with Homes And Gardens, Living Etc

  • Looking at bathrooms and kitchens, with the latest smart kitchen appliances. 
  • This issue includes a 16-page special devoted to the Grand Designs Live event. 

BBC Gardeners’ World

On sale out now 

Frequency monthly 

Price £5.25

Distributor Frontline


Specialist choice

Mike Brown,
Brown’s newsagent, Stokesley

Who buys it?

Couples, mainly. It’s the time of year when the magazine does the booklet offering free tickets to gardens. We sold them all pretty much straight away.  

How do you display it?

We’ve got some promotional units.

My week in magazines

Tim-Murray.png
Tim Murray
Magazines reporter
editorial@newtrade.co.uk

Transform your shop into a playground

In the course of ringing around a few retailers this week, I started asking about sticker books, trading cards and the likes. Panini has been as busy as ever, with the latest Marvel-related Avengers collection arriving on the back of the biggest film of the year that’s already shattering records, as well some key football titles and, by way of innovation, a rather smart set for the FIFA Women’s World Cup. 

But retailers were less enthusiastic than I’d anticipated. Stickers and cards have been struggling in recent years. Why? Well, it was explained to me: schools had outlawed playground trading, swapping and playing – not as an education authority sanctioned decision, rather on a school-by-school basis. This meant the fun had been taken away from the fans, they’d lost interest and moved on to something else. 

It’s a tough one. Because it’s individual schools, it’s hard to successfully lobby, as an organisation such as the NFRN could do at a national level. 

But there are things retailers can do to protect their sales. 

There’s the adult buyer of sticker cards, a recent phenomenon, but nostalgia-addled customers have been queuing up and buying them by the boxload. (A few of my mates do this, usually encouraging their children to get involved, before taking over the collection, still insisting to the retailer as they buy a wedge of stickers that it’s “for the kids”). 

And then there’s the smart retailers, the ones who set up noticeboards in store and let their customers use the shop as a base for their swapsies. This idea has huge potential. If the playground’s not an option, bring the playground to your store.