Launch of the week

Fans of vintage vehicles are extremely passionate. This is something you can make the most of with the release of this special bookazine celebrating the 50th birthday of Ford’s ultra-iconic Capri model  

On sale out now

Frequency one shot 

Price £7.99

Distributor Seymour

Display with Classic Ford, Fast Ford 


The Ford Carpi conjures up images of blokes called Trev, furry dice and classic British TV action shows of the ’70s, but it also still boasts a large, loyal fanbase of devotees of its mass-market sports car stylings. Nearly two million were sold during its near-20-year lifespan, but its legacy lives on among vintage car fanatics. 

The brand celebrates its 50th anniversary this year, making this birthday one-shot from the makers of Classic Ford and Fast Ford all the more timely. 

It traces the car’s history from inception, when it was developed as a European equivalent to the iconic American Ford Mustang, through its three different iterations, including the classic getaway car, the Mk II, and is perfect for enthusiasts and former owners. 

To paraphrase Ford’s old advertising slogan, this is the Ford bookazine you’ve always promised yourself. 

Anorak

On sale out now

Frequency quarterly 

Price £6.50

Distributor anorakmagazine@gmail.com

Display with Mollie Makes

  • This cool arts and crafts magazine for kids and their design-loving parents includes projects for families to make and cook.
  • The latest issue is devoted to mountains, with crafts themed around great peaks.

 

MOJO Collector Series 

On sale out now

Frequency one shot

Price £13.99

Distributor Frontline

Display with Q, Mojo, Uncut

  • In this one shot, two separate issues of the recent Pink Floyd editions of the Collector Series have been bundled together.
  • Pink Floyd fans get the full story and complete history of their favourite band in one package.

Classic Car Mart

On sale out now

Frequency monthly

Price £5.99

Distributor Seymour

Display with Classic Car Buyer, Classic Car Weekly

  • A magazine for people into classic cars and looking to purchase older vehicles.
  • It includes an inserted supplement focusing on Swedish makes, rating Saab and Volvo models from Scandinavia. 

Comicscene

On sale out now

Frequency monthly

Price £5.99

Distributor Intermedia 

Display with 2000AD Weekly, Deadpool Graphic Novel Collection

  • Now on its fourth issue, this magazine about comics is establishing itself with the notoriously difficult to please cognoscenti, picking up awards at comic conventions across the country. 
  • The new issue features the X-Men franchise’s latest movie, Dark Phoenix, and 2000AD.  

Tatler

On sale out now

Frequency monthly

Price £4.90

Distributor Frontline

Display with Vogue

  • It’s free sunglasses month for Tatler, with the previous two summer editions featuring free specs being the year’s biggest for the magazine. 
  • As well as a choice of three pairs, there’s also a free wedding guide, with Julianne Moore appearing on the cover. 

Vanity fair

On sale out now

Frequency monthly

Price £4.99

Distributor Frontline

Display with Vogue, GQ, Empire

  • This issue features two covers and content previewing the forthcoming Star Wars film. 
  • Noted snapper Annie Liebowitz has taken the pictures of cover stars Daisy Ridley and Adam Driver, with pages devoted to the film inside to entice irregular Vanity Fair buyers.

Film Stories

On sale out now

Frequency monthly 

Price £5.99

Distributor Seymour


Specialist choice

Mark Dudden, Albany news,
Plasnewydd, Cardiff

Who buys it?

We found out about it from RN and it’s selling really well. I wasn’t sure because of the name, but people see it and give it a go.

How do you display it?

We put it with our film magazines and we’re recommending it, too.

Tim-Murray.png
Tim Murray
Magazines reporter
editorial@newtrade.co.uk

My week in magazines 

The future's bright, the future's niche 

“I don’t see my role as managing decline. On the contrary, I see it as managing growth.” So said Condé Nast’s UK managing director, Albert Read, in the latest big Sunday newspaper business pages interview with a publishing executive. 

This kind of feature makes for fascinating reading to see how senior magazine companies view the current state of the market, as well as an idea for the future. When Read took over the helm, one of his first acts was to make Glamour digital-only, not a good sign for those hoping for a loyalty to print as a format. But explaining the decision, he said it was more down to the changes affecting mass market magazines than mags as a whole. 

The thinking at Condé Nast is mass market is the one that is hemorrhaging sales (and advertising), whereas its quality brands – Vogue, GQ, Tatler et al – are retaining readers. 

Like many of the ultra-independent mags I’ve written about here, it’s the strength of the brand that’s helping them survive. Tatler, Wired and Vogue are establishing other revenue streams that, in turn, rely on the quality and association with the print version; trade shows, directories, business-to-business offshoots and more. The likes of Mundial and The Move have independent design studios and creative agencies that pay the rest of the bills that aren’t covered by the mag. 

To do this, the magazine has to have a strong idea, an ethos and quality in its print offering to ensure that companies want to buy into the credibility. Which again highlights, perhaps, why targeted fare is so much more future-proof than the mass market. 

And what it further highlights is that, even for a big, multinational, long-established publisher such as Condé Nast, niche is where it’s at. But at least with niche, the future is assured.