While traditional women’s weeklies have been in decline for some time, the women’s interests market is in much better shape. Specialist magazines about hobbies such as crochet continue to achieve growth year after year, helping the crafting sub-segment to buck the trend. 

According to wholesale data, Crochet Now, Crochet World and Simply Crochet all achieved double-digit growth in year-on-year revenue between March last year and February this year. 

Crochet Now had a 28.4% revenue increase year on year, leading Practical Publishing to release Your Crochet & Knitting. This new title aims to capitalise on the growing crochet market and the well-established £4m knitting market, adding to a successful segment while catering to demographics of all ages. 

Magazines such as this are a great way to get people to form the habit of reading print titles, so make sure you display them clearly to attract younger generations to your shop.

Opportunity: crafting

Magazines based on hobbies are less affected by an overall decline in copy sales, as enthusiasts still happily spend money on specialist magazines about their favourite pastimes. Stocking titles about hobbies that appeal to older and younger generations alike can help you compensate for some of the changes in the market.

 

Launch of the week:

With American football increasingly popular in the UK, TriNorth’s annual bookazine and monthly magazine are an opportunity to take a punt on the forthcoming NFL games

 

Gridiron’s Annual Bookazine With Neil Reynolds

On sale out now

Frequency one shot

Price £6.99

Distributor Intermedia

Display with Sports Illustrated, Gridiron Magazine


While the FIFA World Cup is in full swing in Russia, there’s a different kind of football arriving in the UK soon. American football will kick off in September, and publisher TriNorth’s special bookazine capitalises on the sport’s increasing presence in the UK. Its second annual edition launches two months before the season begins and includes 136 pages of features, analysis and reports about the upcoming tournament and its teams. 

Meanwhile, Gridiron magazine will be available every month from September to April, so make sure to stock it to create a following and guarantee sales for the upcoming months.


 

Practical Photography

On sale out now

Frequency monthly

Price £5.49

Distributor Frontline

Display with Amateur Photographer, Digital Camera Magazine, Outdoor Photography

  • This specialist magazine includes tutorials, camera reviews and advice on how to adjust cameras to get the best shots.
  • The August issue is all about summer portraits and also includes 15 exclusive lens flares, colour tones and light leaks.

Bird Watching

On sale out now

Frequency monthly

Price £4.40

Distributor Frontline

Display with Cage & Aviary Birds, Birdwatch, Parrots

  • This hobbyist magazine is full of tips about how to watch birds, take good photos of them and stay comfortable while doing so.
  • The August issue comes with a 16-page pull-out section with expert tips and advice, and a Bird Watching DVD available through the post.

T3

On sale out now 

Frequency monthly

Price £4.99

Distributor Marketforce

Display with Wired UK, Stuff, BBC Focus

  • This gadget and technology magazine includes news, reviews, buyers’ guides and features for tech aficionados.
  • The summer issue is a gadget special, including equipment recommendations and a chance to win a music streaming system.

DARE Summer Special

On sale out now

Frequency one shot

Price £2.50

Distributor Seymour

Display with Cosmo, Red, Glamour

  • This holiday-focused summer one-shot features 100 glossy pages of beauty, fashion, celebrity and travel articles.
  • It comes with five cover mounted beauty gifts worth £16, including a highlighter, a toothbrush, cosmetic creams and shampoo.

Mother & Baby

On sale out now

Frequency one shot

Price £2.50

Distributor Seymour

Display with Cosmo, Red, Glamour

  • This women’s magazine has tips, product recommendations, and activity ideas for mothers old and new.
  • The August issue has advice for after birth, a guide to helping your baby sleep well away from home and a free pushchair buyer’s guide.

 

TAB’s Puzzle Selection

On sale out now

Frequency four-weekly

Price £2.70

Distributor Frontline

Display with Take a Break, Puzzler Collection, Take a Puzzle

  • This puzzle magazine has crosswords, word searches and picture-posers, alongside a covermounted pen and a competition with a chance to win £3,000.
  • This special summer issue permanently increases the price from £2.60 to £2.70, which is expected to deliver £38,000 more in national revenue.

Total Guitar

On sale out now

Frequency monthly

Price £6.49

Distributor Marketforce

Display with Mojo, Classic Rock, BBC Music Magazine

  • This music magazine is focused on the acoustic guitar, with reviews, articles, and lessons about the world’s most common instrument.
  • August’s issue includes tips on how to use capos, reviews of Fender Players series instruments and lessons on how to play Muse’s ‘Plug In Baby’ riff.

Garden News

On sale out now

Frequency weekly

Price £1.99​​​​​​​

Distributor Frontline

Display with Gardeners’ World, Modern Gardens, The English Garden

  • This gardening magazine is full of tips, advice and analysis about how to best grow your garden and care for your plants.
  • The magazine is now 60 years old, and to celebrate, the issue includes cover mounted seeds and a four-page feature about the gardening highlights from the past six decades.

Specialist choice

Mark Dudden,
Albany News, Cardiff


Anorak

On sale out now 

Frequency quarterly

Price £6.50

Distributor Central Books

Who buys it?

The people who buy it are mostly mums, who are getting it for their kids. It’s only been selling to women, but they are the ones who tend to buy magazines in general, anyway.

How do you display it?

We have a promotional bay and put them there. It is clearly displayed, as some people have specifically asked for gender-neutral magazines for kids.