Outdated Browser Detected
Our website has detected you are using an outdated browser that will prevent you from accessing certain features. An update is not required, but it is strongly recommended to improve your browsing experience.
Use the links below to upgrade to a modern browser.
Bauer is at the centre of a sales boom for puzzle mags. Its recently launched compendium of puzzles from across the publisher’s Take a Break portfolio has just switched to a four-week cycle
Take A Break My Favourite Puzzles
On sale 28 March
Display with Take a Break’s Take a Puzzle, Take a Crossword
Following recent ABC figures, Bauer set about its own further research into the puzzle sector, auditing its sales through indies. It makes for impressive reading – eight out of the top 10, and more than half of the top 30, were Bauer titles.
Take a Break’s My Favourite Puzzles is its most recent entrant in the sector, and, after its launch in 2018, the frequency was increased this year to every four weeks, resulting in the bestselling launch of the past three years in this vibrant sector.
The fourth issue features a mix of puzzles from across the Take a Break universe, with 10 chances to win £50 cash prizes.
True Crime Library Presents
On saleout now
Frequency one shot
Display with Crime Monthly, True Crime
Bauer’s new Crime Monthly publication has given a new lease of life to the true-crime sector.
This special from the makers of True Crime looks at America’s Most Evil, profiling 24 killers, cannibals and others.
On saleout now
Display with Monocle, Esquire
The long-running magazine for loafers and layabouts has extended its brand beyond the publication itself.
The current issue features Spandau Ballet star and actor Gary Kemp on the cover, and features include a look at the history of puppetry.
On saleout now
Display with BBC Good Food, Delicious, Easy Food
Olive magazine has been redesigned, with new fonts and a fresh look for its features, as well as new regular features.
This Easter-themed issue includes plenty of cakes and other goodies, as well as awards for the best hot cross buns and chocolate eggs in supermarkets.
You & Your Wedding
On saleout now
Display withBrides, Asian Wedding, Wedding Ideas
With spring around the corner and the wedding season looming large, this is the perfect time for the latest issue of You & Your Wedding.
Features include the magazine’s regular look at the best bridal gowns and dresses.
On sale 27 March
Display with Classic Bike, Motorcycle Classics
Built is a specialist magazine for motorbike collectors, fans and devotees.
Each issue looks at the world of custom motorcycles, from minor tweaks and changes through to complete customisation, as well as the lifestyle surrounding them.
On sale out now
Display with Ultimate Supercar, Performance VW
The latest issue of the modified and performance Ford magazine comes bagged with a 32-page audio guide.
Independents are the second-biggest outlet for the magazine and the premium pricing gives it an added boost.
On sale3 April
Meryl Williams, Pike’s Newsagents, Porthmadog
Who buys it?
It’s generally women over 40 years old. It’s an all-round magazine that takes in cookery, home-making, health, gardening and more. This issue has a free
magazine with cake recipes.
How do you display it?
Alongside women’s monthly titles like Woman & Home and Prima.
My week in magazines
A friend of mine recently launched his own magazine. As an online journalist moving into print, he’d taken the reverse route to many, and was keen to create a tactile object for his and his readers’ hands.
He also eschewed magazine distributors, preferring to approach his desired audience through retailers such as record shops and clothes outlets.
“A traditional distributor contacted us to offer us in Barnes & Noble across the US and other places, but it just didn’t work for me,” he said. “I can’t risk waiting for six months to get paid only for someone along the chain to go bust.”
Instead, he prints limited runs – always around 1,000 or 2,000 copies – enabling management while bringing in enough revenue to make the venture viable. Every issue sells out, too, further heightening its desirability.
In recent weeks I’ve come across more magazines like this, so much so that we’re listing contact numbers, websites and emails now under the ‘distributor’ heading in these pages, rather than just naming the traditional distributors.
This kind of publishing is similar to the craft beer craze. Independent breweries are working outside traditional models and routes to market.
Smart retailers are sourcing for themselves, tracking down local and small companies and ordering direct, and getting better margins as a result.
Sure, it creates more work, but eventually you’ll get a reputation as offering the kind of products that none of your competitors have.
Get ready to go direct.
Become a Member to comment
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.