Launch of the week

Magic Box’s latest toy series mines a rich vein of cartoon-based fun with a set of customisable characters that are bound to put smiles on children’s faces and cash in tills

MojiPopS

On sale out now

Frequency collectable

Price 90p

Distributor Seymour

Display with Zomlings


The latest launch from Magic Box Toys, which has the likes of Zomlings, Star Monsters and SuperZings under its belt, is MojiPops. As the name suggests, these are emoji-based toys. 

Each of the blind-bagged creatures features an everyday object given life as a character, with a face that can be flipped to reveal different emotions. Those visages, which go from happy to sad and more, can also be changed between characters. 

There are 90 to collect, with lots of additional toys, bells and whistles to keep fans buying and collecting. The range includes a set of ultra-rare Glitter MojiPops. 

99 Per Cent Lifestyle

On sale out now

Frequency quarterly

Price £10

Distributor Seymour

Display with Courier

  • The magazine for creatives and entrepreneurs reaches its fourth issue, marking its first year’s worth of publications. 
  • This issue covers everything from food to fashion, travel to design, film, business and more, with a specific focus on travel.  

Take A Break Mini Puzzles

On sale 7 March

Frequency four-weekly

Price £1.65, £2.20, £2.40

Distributor Frontline

Display with other Take A Break Mini Puzzle titles

  • Six titles from Take A Break’s Mini Puzzle collection are celebrating their 100th issues.
  • The six include Mini Word search Lite, Mini Codebreakers, Crosswords, Puzzle Mix, Wordsearch Collections and Mini Sudoku Collections.

Match of the Day

On sale out now

Frequency weekly

Price £2.50

Distributor Frontline

Display with Four Four Two

  • This issue of the kid-friendly football magazine has two packs of Match Attax cards, including a super-limited-edition Mo Salah silver one.
  • The magazine is a special quiz edition, with questions for kids to take on their parents, testing each other’s football knowledge.

Mollie Makes

On sale out now

Frequency monthly

Price £5.99

Distributor Frontline

Display with World Of Cross Stitching

  • This special eco-friendly issue of the craft magazine concentrates on sustainability. 
  • Projects include a crochet cowl made from local, naturally red wool; a spring wreath made from plastic bottles; and a patchwork quilt made from children’s clothes.

Empire

On sale out now

Frequency monthly

Price £5.99

Distributor Frontline

Display with Total Film, Starburst

  • The magazine is celebrating its 30th anniversary, and for the first time the front cover features a TV programme – Game of Thrones – rather than a film.
  • The issue also comes with a new issue of small-screen sister-magazine Pilot TV.

Zentangle Art Therapy 

On sale out now

Frequency one shot

Price £5.99

Distributor Seymour

Display with Zen Colouring

  • The art of colouring in and relaxing at the same time is celebrated in this one-shot magazine aimed at helping to develop drawing skills.
  • Includes step-by-step guides, techniques and hints and tips.

Comic Scene

On sale out now 

Frequency monthly 

Price £5.99

Distributor Intermedia


Specialist choice

Mark Dudden,
Albany Road Post Office,
Cardiff

Who buys it?

Quite a few comic-book fans come in for titles from Marvel and others. I don’t think the multiples are taking it, so that’s even better.

How do you display it?

We put it right in the middle of our comic books. 

My week in magazines

Tim Murray
Magazines reporter

A local newsagent, one close to my home in north London, has just enterprisingly offered us HND, leafleting our road, spreading their net a little further afield. 

As well as newspapers, the shop is offering a magazine delivery service. I used to have the same thing when I was growing up when my local in Kent turned up every week with my dose of Marvel comics, Shoot and Roy of the Rovers. 

Both my children recently received gift subscriptions for FourFourTwo, 110% Gaming and the excellent First News, and these are among the few things that can tempt them away from the PlayStation and the dreaded Fortnite game. 

My younger son’s latest subscription copies arrived on the same day during his half-term break, landing on the mat with a resounding thud, thanks to 110%’s welter of free gifts. 

He downed the controller and ran to the door, knowing that the delivery was probably for him. 

It’s a shame our newsagent hadn’t delivered before his grandmother had bought him the subscriptions for Christmas, but the leaflet and his reaction show the power of subscriptions for younger readers. 

Newsagents pushing magazine deliveries to them will build loyal followers for years to come, getting them into the habit. 

With all magazines pushing their own internal subscriber offers, cutting retail out of the chain, and special covers, it’s good to see indies taking the initiative. 

Right, I’m off to the store to order some newspapers and magazines.