Launch of the week
The nation’s love for football has been reignited by the World Cup. Take advantage of this with the relaunch of The Football League Paper, an EFL-dedicated title for non-Premier League supporters
The Football League Paper
On sale 5 August
Frequency weekly
Price £1.50
Distributor Mail Newspapers
Display with national newspapers
The new English football season kicks-off on 3 August, meaning Greenways Publishing is back with its specialist publication. Relaunching on 5 August after its yearly hiatus, The Football League Paper offers fans of football outside the Premier League their own dedicated newspaper.
The Paper is focused on the EFL Championship, League One and League Two, and includes news, features and match reports as part of in-depth coverage of all 72 EFL clubs.
Greenways is offering free PoS material to retailers, and a retail margin of 25% means each copy sold nets retailers 37.5p, so make the most out of this opportunity.
This week in My week in magazines we take a look at how A new football season brings new opportunities.
The Non-League Paper
On sale 5 August
Frequency weekly
Price £1.50
Distributor Mail Newspapers
Display with national newspapers
- This publication is back in print for the 2018/19 National League season and its feeder leagues in England and Wales, and includes news, profiles and coverage of the tournaments.
- Retail margins are set at 25%, providing 37.5p per copy sold.
Royal Life
On sale out now
Frequency bimonthly
Price £4.50
Distributor Intermedia
Display with Woman’s Weekly, Country Life, Hello
- Royal Life is a magazine focused on the royal family and includes the latest news, photographs and interviews about members of the family
- August-September’s issue concentrates on the Duchess of Cambridge’s third child, Prince Louis, and also contains news about Trooping the Colour and Prince Charles’ visit to Australia.
Model Rail
On sale out now
Frequency monthly
Price £4.30
Distributor Frontline
Display with Railway Modeller, Hornby Magazine, British Railway Modelling
- This hobbyist magazine is aimed at both amateur and veteran fans of model trains, and includes reviews, guides and news about the miniature rail genre.
- The summer issue comes with a free deluxe materials catalogue, listing types of glues, solutions and other accessories designed to make modelling projects easier and faster.
FourFourTwo
On sale out now
Frequency monthly
Price £5.99
Distributor Marketforce
Display with Match of the Day, Kick, Match
- The season preview has been FourFourTwo’s biggest-selling issue of the year for the past two decades, and it is back again in 2018 for the run-up to the new season of the Premier League.
- It features news, articles and interviews about new signings and coaching appointments, alongside a profile of every team from the top four English divisions and the Scottish Premiership.
Practical Photography
On sale out now
Frequency monthly
Price £5.49
Distributor Frontline
Display with Amateur Photographer, Digital Camera
- This specialist photography magazine includes photo shooting tutorials, camera reviews and advice about how to adjust the camera to get the best shot.
- September’s issue compares several compact cameras and gives away CyberLink software worth £90.
Football Grounds: A Fans’ Guide
On sale 5 August
Frequency one shot
Price £7.99
Distributor Intermedia
Display with FourFourTwo, World Soccer, When Saturday Comes
- This special bookazine is aimed at any supporter who intends to follow their team away from home during the 2018/19 football season.
- It includes all 92 grounds of the English Premier and English Football Leagues, alongside all National League club stadiums and Wembley Stadium.
Real Homes
On sale out now
Frequency monthly
Price £3.99
Distributor Marketforce
Display with Good Homes, Ideal Home, House Beautiful
- This home interest magazine is being relaunched with a new visual identity and editorial content to appeal to newer readers.
- The focus of the magazine is still the same – it includes customisation tips, analysis of homes and the latest design ideas to inspire its readers to change the place they live for the better.
Q Junior Puzzles
On sale 8 August
Frequency bimonthly
Price £2.99
Distributor Marketforce
Display with Quiz Kids, Lego Ninjago
- A puzzle magazine aimed at kids, Q Junior includes a mix of puzzles and activities such as crosswords, kriss kross, wordsearches and riddles.
- This issue includes a free pen and a competition to win a Sony PS4 with the games FIFA 18, Lego Marvel Super Heroes and LittleBigPlanet 3.
Cache
On sale out now
Frequency bimonthly
Price £3.95
Distributor Seymour
Specialist choice
Bill Palmer
Magazine Heaven, Rushden
Who buys it?
All ages, from kids to adults. Anyone with an interest in outdoor pursuits, treasure hunting, walking and problem solving.
How do you display it?
On its own on the shelf, alongside Treasure Hunting and The Searcher in the outdoors and walking section.
My week in magazines
A new football season brings opportunities
With the World Cup in the rear mirror, all football fans and publishers turn their eyes towards the next big tournament in town: the Premier League.
Starting on 10 August, the top level of the English football league system also has several lower leagues in tow, including the EFL Championship, League One and League Two. To capitalise on that, every major football title is launching special editions.
In conversation with various publishers, it becomes clear independents are an essential part of their sales strategies. Greenway Publishing’s League papers and Football Grounds bookazine are expected to generate more than £2.5m in revenue – 40% of which is through independent retailers – while TI Media’s Football 2019 guide is expected to sell 15% of its 14,500 circulation through independents.
Magazines like FourFourTwo and When Saturday Comes are also putting out special season guides, aimed at updating fans on the latest happenings and introducing newcomers to the tournaments. FourFourTwo’s Season Preview has been the brand’s best-selling issue of the year for the past two decades, and Future expects it to continue that trend.
The World Cup buzz may have converted a few readers to the sport, so make use of this
opportunity to generate extra sales.
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