Launch of the week
Fans of military aviation will enjoy in-depth features on the most exciting historic aircraft flying today, as well as the latest news on restoration projects and just-discovered wrecks
FlyPast
On sale out now
Frequency monthly
Price £4.70
Distributor Seymour
Display with Airforces Monthly, Aviation News, Flight International, Pilot
A 132-page monthly magazine by Key Publishing, FlyPast is an aviation publication themed around some of the most notorious World War II fighter aircraft. This issue contains an in-depth look at the work carried out by the Military Aviation Museum, an analysis and series of photographs of the Messerschmitt ‘Black 1’, and a story looking at the restored Messerschmitt Bf 109G recently flown in the US.
The magazine also includes news of the RAF Museum’s unique Hawker Typhoon’s return to Britain, as well as the recovery of a submerged Ilyushin Il-2 Shturmovik in Russia, so be sure to promote this to any consumer interested in military aviation.
This week in My week in magazines we take a look at how Unicorns are going to set sales trends once again this year
The Dark Side
On sale 13 September
Frequency six-weekly
Price £3.99
Distributor Intermedia
Display with SFX, SciFiNow, Starburst, Fortean Times
- This horror-focused magazine has in-depth articles, news and short stories about the spooky film and TV genre.
- October’s issue includes features on Day of the Dead, Jaws and Dracula, alongside an analysis of 1970s TV series Kolchak: The Night Stalker.
Trail Running
On sale out now
Frequency bimonthly
Price £4.99
Distributor Frontline
Display with Runners World, 220 Triathlon, Trail
- A sports magazine aimed at trekkers and runners, Trail Running is packed with features, gear reviews and profiles of noteworthy trails.
- This issue includes tips about running up hills, 56 reviews of different pieces of gear and an interview with runner Charlie Watson.
You & Your Wedding
On sale out now
Frequency bimonthly
Price £5.50
Distributor Frontline
Display with Brides, Perfect Wedding, Wedding Ideas
- This women’s interest magazine is focused solely on weddings, from preparation and budgeting to DIY ideas and post-ceremony advice.
- October’s issue comes with a free annual honeymoon guide, featuring 68 pages of itinerary ideas, hotels and destinations.
Take a Break's Harvest Puzzle Collection
On sale out now
Frequency six-weekly
Price £3.60
Distributor Frontline
Display with TaB Take a Puzzle, Take a Crossword, Puzzler Collection
- A special mixed-puzzle magazine, Take a Break’s Seasonal Puzzle Collections include wordsearches, sudokus, codebreakers and arrowwords.
- The Harvest issue includes 164 pages of puzzles, a free gift pen and a competition worth £500.
Infinity
On sale 13 September
Frequency six-weekly
Price £3.99
Distributor Intermedia
Display with SFX, SciFiNow, Starburst, Fortean Times
- A science-fiction magazine for enthusiasts, Infinity includes features and news about the past and future of the genre.
- This issue includes a double-sided poster, and is focused on space-themed TV shows and movies, ranging from V to Doctor Who.
Laundry
On sale 12 September
Frequency one-shot
Price £6.99
Distributor Seymour
Display with Breathe, Country Homes, House & Gardens
- This lifestyle magazine is focused on practical cleaning advice, including how to remove stains, getting white clothes whiter and keeping trainers looking new.
- It includes a feature on Mumbai’s washermen in the world’s biggest open-air laundry, plus a look at the most stylish launderettes on the planet.
Seahorse International
On sale out now
Frequency bimonthly
Price £5.50
Distributor Intermedia
Display with Yachts & Yachting, Yachting World
- This 25-year-old sailing magazine is the official publication of the Royal Ocean Racing Club (RORC).
- October’s issue includes racing coverage, reviews of new boats and news about the latest happenings in sailing.
Cat World
On sale 5 September
Frequency monthly
Price £4.99
Distributor Intermedia
Display with Your Cat
- A 36-year-old pet magazine, Cat World includes advice on the health, nutrition, behaviour and grooming of felines.
- October’s issue features articles and tips about how to keep a cat healthy with annual check-ups, the use of feline furniture and a look at the Maine Coon breed.
Monocle
On sale 16 August
Frequency monthly
Price £6
Distributor Marketforce
Specialist choice
Nainesh Shah
Mayhew Newsagents
London
Who buys it?
It’s a magazine aimed very much at the working professional, so I find that mostly young men and women buy it.
How do you display it?
I display Monocle on the current affairs and business section, at the front of the display
My week in magazines
magazines reporter
Harness the power of unicorns
We’re entering the final stretch of the year, with just four months to go until 2019 is upon us. As always, magazine publishers are looking to the future and trying to predict the biggest trends, in order to get ahead of the pack and generate the most revenue in the upcoming months.
During my talks with publishers over the past few weeks, one topic I found repeatedly being mentioned was that of unicorns. DC Thomson and DeAgostini are investing heavily on the horned-horse trend. DeAgostini’s UK circulation manager, John Read, said: “At the end of this year, unicorns are definitely going to be a massive trend.”
To capitalise on that, DeAgostini has launched a new Magiki Unicorns collectable this week, while DC Thomson is investing on its monthly This Is Unicorn Universe magazine. Even Ferrero is launching a unicorn promotion later in the year with its line of chocolates.
The mythical fluffy creature already made big waves last year, and if the companies are to be believed, this year they are going be an even bigger hit. Plan your stock accordingly to make the most of this trend when the time comes.
