1. London Bus


On sale out now 

Frequency one shot

Price £6.99

Distributor Seymour

Display with Buses, Trucking

  • PREMIUM MAGAZINES are very popular right now, largely because their quality paper and content fetch a higher price, as well as higher margins. Key Publishing is aware of that allure and taps into it with its comprehensive line of bookazines. 
  • London Bus Volume 5 is the latest in a series of one-shot titles about the world’s most famous double-deckers and focuses on the 1954 investment that replaced nearly all pre-1947 London Transport buses with a standardised fleet. 
  • The bookazine includes high-quality photographs and articles, so can be marketed to transport and history aficionados.

2. National Geographic


On sale out now

Frequency monthly

Price £5.99

Distributor Seymour

Display with Condé Naste Traveller, Geographical 

  • This famous magazine contains articles and photographs about science, geography, history and world culture, all in a thick glossy format.

  • This month’s issue is focused on plastic and all the ways its disposal is harming the environment, alongside a competition for a National Geographic Expeditions cruise to the Galápagos Islands worth more than £25,000.

3. Classic & Sports Car


On sale out now

Frequency monthly

Price £5.70

Distributor Frontline

Display with Autocar, Classic Car Weekly, BBC Top Gear

  • This automotive magazine has preview events, car comparisons and features about cars both old and new.
  • July’s issue marks 50 years since the passing of British F1 champion Jim Clark by driving back to his Scottish home in his very own Lotus Elan.

4. Teen Breathe 


On sale out now

Frequency bi-monthly

Price £3.99

Distributor Seymour

Display with Breathe,Take a Break, Yours

  • This wellbeing magazine features artistic covers and articles aimed at giving teenagers a happier and healthier life.
  • This issue includes diverse subjects such as dancing, gratitude, food tips and the dangers of vlogging, alongside free cut-out cards to make a vision board. 

5. Dive


On sale out now

Frequency quarterly

Price £4.99

Distributor Intermedia

Display with Diver

  • This diving magazine is focused on scuba diving, and features photographs and writing printed on art paper
  • The summer issue includes articles about diving in the Galápagos, Lake Huron and the Seychelles, alongside a competition for a £5,000 diving trip to the Philippines.

6. Practical Photography


On sale out now

Frequency monthly

Price £5.49

Distributor Frontline

Display with Amateur Photographer, Digital Camera Magazine

  • This specialist magazine includes tutorials for taking wildlife pictures, camera reviews and advice on how to properly control sharpness.
  • The July issue comes with Luminar software worth £64 and shooting tips cards.

7. National Geographic Traveller 


On sale out now

Frequency 10 per year

Price £4.60

Distributor Intermedia

Display with Sunday Times Travel, Wanderlust, Condé Nast Traveller

  • This 180-page double issue is full of photographs, travel experiences and insights from award-winning travel writers.
  • This issue lists the best cities for music lovers in the US, along with a tourist-based look at Oman, Canada, Spain, Serbia and India.

8. Girl


On sale out now

Frequency monthly

Price £3.50

Distributor Marketforce

Display with Girl Talk, Go Girl

  • This girls magazine is aimed at pre-teens, and features party tips, fashion styles and a list of suggestions on what books to read.
  • The July issue includes cover-mounted lipshine, bracelets and temporary tattoos.

9. World of Cruising 


On sale out now

Frequency 10 per year

Price £4.95

Distributor Intermedia

Display with Sunday Times Travel, Cruise International

  • This tourism-focused magazine was first published in 1998, covering everything from ocean and river cruises to adventure cruises.
  • This issue includes reviews, previews and insider chats about the season’s cruises across the Mediterranean.

Specialist choice: Hitesh Patel, Gay’s Newsagents, Hertford


Title World Soccer
On sale out now 
Frequency monthly
Price £5.50
Distributor Marketforce

Who buys it?

Mainly older people, in their 40s or so. Most of the customers are men, and the only women who do buy them say they do so for their partner.

How do you display it?

In the window, alongside the World Cup edition of FourFourTwo. I usually don’t display anything on the tillto keep it uncluttered, but I put special titles such as  these there, too.