News UK’s incentive scheme Sun Savers has reached 500,000 members.

The scheme, which launched in June, gives readers £5 in cash for every 28 codes they enter from the newspaper – effectively rewarding a month’s worth of loyal purchasing. More than £2m has been given to customers since its launch.

The Sun’s chief marketing officer Kate Bird said: “While The Sun continues to expand its online
offering the print product remains the cornerstone of our business. With 500,000 members and a phenomenal rate of growth, we hope Sun Savers will continue to shore up sales of our newspapers for retailers across the country.”

Mike Brown, of Browns Newsagent in Stokesley, said his customers were very excited about the scheme when it launched. 

“It is hard to know exactly who is doing it but I have an HND customer who told me he has already made £50 out of it. It is good because it doesn’t require any administration for newsagents,” he said.

Stuart Jackson, of Jackson’s News in Stockport, said: “Anything that creates a sale is very welcome and it’s good they are coming up with schemes like this.”