Haymarket is exploring launching a new football magazine after publishing a pilot issue free with its soccer bestseller FourFourTwo. 

Goal! magazine is aimed at a younger audience than FourFourTwo, with topics such as the ongoing FIFA video game and footballing YouTubers alongside its Premier League coverage. 

Chris Shelley, of Shelley’s Budgens, in Horsham, West Sussex, said: “It’s so hard to launch magazines in the current environment, but having said that, football is still hugely popular so this might work. 

“It seems like a good idea to launch this way and test out the market, rather than spending a fortune on a traditional launch.”