Newspapers once again enjoyed an annual sales spike in January, according to the latest data from the Audit Bureau of Circulations (ABC).
Daily, Saturday and Sunday editions all achieved month-on-month circulation rises, with total copy sales up 0.5%, 3.0% and 1.8% respectively.
The biggest growth was achieved by weekend papers and red tops, with all Saturday titles increasing month-on-month sales, and six out of 11 Sunday papers also adding sales.
After months of consecutive falls, sales of all three editions of The Sun rose, with weekday, Saturday and Sunday circulations up 4.7%, 5.6% and 5.7% .
“The Sun and The Sun on Sunday’s sales rise has been driven by our ever-popular hols from £9.50 campaign,” said Kate Bird, chief marketing officer at News UK.
Sales of The Guardian also rose across the board, with 4.3% and 4.4% rises for the weekday and Saturday issues, and a 0.8% rise for The Observer.
“The launch of the new tabloid Guardian on 15 January, and The Observer on 21 January saw a market-leading performance for both titles,” said Richard Furness, director of publishing.
Meanwhile, in the month that Trinity Mirror announced its acquisition of the Express and Star newspapers, the new ABC figures reveal that combined sales of the Daily Mirror, Daily Star and Daily Express totalled 3.8 million copies in January.
News UK remains the UK’s largest newspaper publisher, selling 5.7 million copies of The Times and The Sun in January, while Mail Newspapers remains the second largest, selling a total of 4.1 million copies.