A raft of changes at Trinity Mirror that include national and regional price rises have created a mixed landscape for retailers struggling to maintain margins.
A price rise for the Daily Mirror’s national edition, which will take effect from Monday, will see the newspaper’s price rise from 70p to 75p with pro-rata terms of 21.4% being maintained.
However, regional price rises by the publisher, which recently acquired the Daily Express and Daily Star newspapers, will take effect on Saturday editions of the Western Mail and the Western Daily Press as well as the Stoke Sentinel. All have decreased terms by 0.5% up to 2%. A host of weekly titles will also see price rises and margin cuts.
NFRN head of news and magazines Brian Murphy said: “We welcome Trinity Mirror’s maintaining of terms on its national edition. Pro-rata is our stance. But, we have reservations on the margins on its regional editions.”
In a message to readers, Western Daily Press editor Gavin Thompson said the paper, whose margin has dropped from 18% to 17%, would invest in journalism but the rise would enable it to keep distributing to stores. He said: “Our distribution is costly. The rural nature of much of our readership means many of those shops only sell a handful of copies each day. The price rise helps us to keep delivering.”
In response to the regional rises Ray Monelle, of Orchard News, Weston-Super-Mare, said: “Newspapers are devaluing themselves. If they’re not prepared to help us, they’re not helping themselves.”
The price rises come as Trinity Mirror announced it is rebranding with a new name – Reach Plc – as well as a series of senior editorial changes.