Johnston Press’s relaunch of the Saturday edition of the i has proved popular with readers as the title achieved a 7.6% year-on-year sales rise in October, according to the latest figures from the Audit Bureau of Circulation (ABC).

The new iWeekend launched at the end of September, with pagination rising from 72 to 88 pages and the addition of more long-read features and interviews – accompanied by a 20p price rise to 80p.

“It was what we expected to see because we knew there was a group of people out there who wanted to read more in the i at the weekend,” said sales and marketing manager Paul Bacon.

“The team put a lot of effort into adding in all the extra features while keeping the balance of the i being seen as more of a news briefing. 

“It proves that if you have the right product, people will buy it. We believe there is still more potential for growth. At 80p it is still much cheaper than a lot of the other papers you can buy on a Saturday.”

The figures show Mirror titles suffered the greatest year-on-year declines, with the Sunday Mirror falling by 15.6% and the Sunday People by 16.1%. Sales of the daily edition of the title fell by 12.9%, with the Saturday edition dropping by 12.5%.

The overall decline in the Monday-to-Friday edition market remained generally consistent,
with year-on-year sales falling by 9.8% overall, and sales down slightly from last month, by 1.2%.

October Monday to Friday newspaper sales

TITLECORE SALES October 17MOM CHANGEYOY CHANGEEstimated Retailer MarginTOTAL SALES October  17
Daily Mirror550,001-1.5%-12.9%£8,239.0550,001
Daily Record135,308-1.4%-11.7%£2,026.9135,308
Daily Star407,910-2.0%-12.4%£2,961.4407,941
The Sun1,298,537-1.4%-11.8%£14,478.71,417,004
Daily Express345,033-1.3%-7.4%£4,592.4345,033
Daily Mail1,139,826-0.6%-7.7%£16,527.51,202,312
Daily Telegraph357,010-0.7%-9.4%£13,816.3425,506
Financial Times31,4351.0%-8.8%£1,697.558,302
Guardian120,799-0.5%-8.2%£5,315.2120,799
199,734-1.8%-5.9%£2,636.5260,300
Times310,092-0.6%-3.8%£10,667.2405,989
TOTAL4,895,685-1.2%-9.8%82,9585,328,495

 

October Saturday newspaper sales

 CORE SALESMOM CHANGEYOY CHANGEEstimated Retailer MarginTOTAL SALES 
Daily Mirror709,874-1.20%-12.50%£16,043.20709,874
Daily Record161,649-0.20%-12.30%£3,459.30161,649
Daily Star377,872-0.90%-11.10%£4,566.60377,903
The Sun1,746,814-0.30%-9.60%£26,167.301,865,281
Daily Express441,021-0.50%-7.30%£7,564.40441,021
Daily Mail1,899,523-0.10%-7.30%£39,890.001,962,009
Daily Telegraph524,1550.30%-7.30%£25,945.70592,651
Financial Times70,743-1.20%-3.60%£5,595.8097,610
Guardian276,5961.60%-4.10%£17,646.80276,596
i216,0743.80%7.60%£3,716.50276,640
Times475,7720.70%-1.10%£19,007.10571,669
TOTAL6,900,093-0.10%-7.90%£169,602.707,332,903

 

October Sunday newspaper sales

 CORE SALES MOM CHANGEYOY CHANGEEstimated Retailer MarginTOTAL SALES
Sunday Mail148,103-2.20%-14.10%£56.00148,103
Sunday Mirror495,462-2.80%-15.60%£156.10495,462
People197,317-0.60%-16.10%£62.20197,317
Daily Star Sun.244,442-1.70%-10.10%£48.60244,442
The Sun1,151,536-1.40%-12.30%£266.001,270,683
Sunday Express316,5280.30%-7.60%£93.90316,528
Sunday Post129,714-2.10%-12.00%£43.60130,252
Mail on Sunday1,079,7720.00%-9.00%£385.501,138,126
Observer177,2790.50%-6.00%£130.30177,279
Sunday Telegraph302,106-3.20%-8.50%£137.50335,954
Sunday Times635,996-0.90%-6.20%£360.60725,433
TOTAL4,878,255-1.10%-10.50%£1,740.115,179,579