Johnston Press’s relaunch of the Saturday edition of the i has proved popular with readers as the title achieved a 7.6% year-on-year sales rise in October, according to the latest figures from the Audit Bureau of Circulation (ABC).

The new iWeekend launched at the end of September, with pagination rising from 72 to 88 pages and the addition of more long-read features and interviews – accompanied by a 20p price rise to 80p.

“It was what we expected to see because we knew there was a group of people out there who wanted to read more in the i at the weekend,” said sales and marketing manager Paul Bacon.

“The team put a lot of effort into adding in all the extra features while keeping the balance of the i being seen as more of a news briefing. 

“It proves that if you have the right product, people will buy it. We believe there is still more potential for growth. At 80p it is still much cheaper than a lot of the other papers you can buy on a Saturday.”

The figures show Mirror titles suffered the greatest year-on-year declines, with the Sunday Mirror falling by 15.6% and the Sunday People by 16.1%. Sales of the daily edition of the title fell by 12.9%, with the Saturday edition dropping by 12.5%.

The overall decline in the Monday-to-Friday edition market remained generally consistent,
with year-on-year sales falling by 9.8% overall, and sales down slightly from last month, by 1.2%.

October Monday to Friday newspaper sales

TITLE CORE SALES October 17 MOM CHANGE YOY CHANGE Estimated Retailer Margin TOTAL SALES October  17
Daily Mirror 550,001 -1.5% -12.9% £8,239.0 550,001
Daily Record 135,308 -1.4% -11.7% £2,026.9 135,308
Daily Star 407,910 -2.0% -12.4% £2,961.4 407,941
The Sun 1,298,537 -1.4% -11.8% £14,478.7 1,417,004
Daily Express 345,033 -1.3% -7.4% £4,592.4 345,033
Daily Mail 1,139,826 -0.6% -7.7% £16,527.5 1,202,312
Daily Telegraph 357,010 -0.7% -9.4% £13,816.3 425,506
Financial Times 31,435 1.0% -8.8% £1,697.5 58,302
Guardian 120,799 -0.5% -8.2% £5,315.2 120,799
199,734 -1.8% -5.9% £2,636.5 260,300
Times 310,092 -0.6% -3.8% £10,667.2 405,989
TOTAL 4,895,685 -1.2% -9.8% 82,958 5,328,495

 

October Saturday newspaper sales

  CORE SALES MOM CHANGE YOY CHANGE Estimated Retailer Margin TOTAL SALES 
Daily Mirror 709,874 -1.20% -12.50% £16,043.20 709,874
Daily Record 161,649 -0.20% -12.30% £3,459.30 161,649
Daily Star 377,872 -0.90% -11.10% £4,566.60 377,903
The Sun 1,746,814 -0.30% -9.60% £26,167.30 1,865,281
Daily Express 441,021 -0.50% -7.30% £7,564.40 441,021
Daily Mail 1,899,523 -0.10% -7.30% £39,890.00 1,962,009
Daily Telegraph 524,155 0.30% -7.30% £25,945.70 592,651
Financial Times 70,743 -1.20% -3.60% £5,595.80 97,610
Guardian 276,596 1.60% -4.10% £17,646.80 276,596
i 216,074 3.80% 7.60% £3,716.50 276,640
Times 475,772 0.70% -1.10% £19,007.10 571,669
TOTAL 6,900,093 -0.10% -7.90% £169,602.70 7,332,903

 

October Sunday newspaper sales

  CORE SALES  MOM CHANGE YOY CHANGE Estimated Retailer Margin TOTAL SALES
Sunday Mail 148,103 -2.20% -14.10% £56.00 148,103
Sunday Mirror 495,462 -2.80% -15.60% £156.10 495,462
People 197,317 -0.60% -16.10% £62.20 197,317
Daily Star Sun. 244,442 -1.70% -10.10% £48.60 244,442
The Sun 1,151,536 -1.40% -12.30% £266.00 1,270,683
Sunday Express 316,528 0.30% -7.60% £93.90 316,528
Sunday Post 129,714 -2.10% -12.00% £43.60 130,252
Mail on Sunday 1,079,772 0.00% -9.00% £385.50 1,138,126
Observer 177,279 0.50% -6.00% £130.30 177,279
Sunday Telegraph 302,106 -3.20% -8.50% £137.50 335,954
Sunday Times 635,996 -0.90% -6.20% £360.60 725,433
TOTAL 4,878,255 -1.10% -10.50% £1,740.11 5,179,579