Irish newspaper The Sunday Business Post was launched in 1,700 London stores at the weekend in a move to capitilise on interest in Brexit negotiations.
Publisher Post Publications said the move was made following a surge in online subscriptions from Britain, adding the Brexit process has brought the relationship between Ireland and the UK into “sharp focus”.
Circulation and marketing manager Emma Horgan said: “We definitely think there’s an appetite for it in the UK because it’s a business-focused newspaper, and with Brexit around the corner it is the right time for the launch.”
She added London was chosen because of its business community and significant Irish population, with expansion to other major cities possible in the future.
The Sunday Business Post focuses on Irish current affairs and business, but also includes some international stories and features.
It is being printed and distributed in London by News UK, with a cover price of £3 and a retailer margin of 33% for the first two weeks, before dropping to a regular level of 25%.