Publisher Immediate Media has launched a new trading card collectable series based on the LEGO Star Wars brand.

The collection aimed at both children and adult fans is composed of limited edition cards and collectable tins in £1 starter packs, and are available to newsagents and independent retailers.
 
Immediate's assistant publisher Alex Coates-Newman said: “LEGO has grown rapidly over the last five years to become the biggest boys brand in magazines, and the longevity of Star Wars is unparalleled. This collection has been the perfect opportunity for us to expand our portfolio and move into the collectables sector.”

Read more: Kids' magazines: Big brands for little readers