The Guardian has confirmed it will be switching to tabloid format on 15 January 2018. 

Editor Kath Viner said the move to the smaller format from the paper’s previous Berliner size would not result in a decrease in quality, adding savings would come from paper and other production costs. 

Kamal Thaker of Stop Shop News, Edgware, Middlesex, said: “I would like to see it trying to drive sales in tabloid format. I think its readership is steady and faithful. The Berliner size helped it stand out, and felt different. But it might be better in the long run as a tabloid size is easier for readers.”

Ms Viner told the BBC’s Media Show, “When you make a big change you want to keep quite a lot the same so loyal readers aren’t too discomforted, but at the same time you want to throw in some surprises.”

The Guardian declined to comment further on its plans, although retailers are hoping the move to the smaller size will be backed with a marketing and promotional push.