From new variants of the biggest brands to emerging specialist producers, there are dozens of products available for a great summer Big Night In range. Priyanka Jethwa makes some recommendations

Diet Coke Exotic Mango and Diet Coke Feisty Cherry


Coca-Cola European Partners is tapping into demand for light colas with two new variants. 

Why should retailers stock it? 

Amy Burgess,Trade communications manager, Coca-Cola European Partners: 

“The variants appeal to consumers looking for new flavours, with the cans featuring a new contemporary design.”

 

Coca-Cola Zero Sugar Peach


Adding to its Zero brand, CCEP also launched Coca-Cola Zero Sugar Peach in preparation of the sugar levy.

Why should retailers stock it? 

Amy Burgess, Trade communications manager, CCEP: “More consumers are conscious about how much sugar they consume, so offering low- and zero-sugar soft drinks can help increase sales.”

Sprite Lemon Lime & Cucumber No Sugar


In February, CCEP launched Sprite Lemon Lime & Cucumber No Sugar, in a move that brings together on-trend flavours and the requisite post-sugar levy.

Why should retailers stock it? 

Amy Burgess, Trade communications manager, CCEP:

“Consumer demand for light, flavoured carbonates is growing, and Sprite Lemon Lime & Cucumber No Sugar helps retailers offer more choice.”

M&M’s Peanut Ice Cream


Mars Ice Cream is tapping into the £210m single ice creams category with this version of its much-loved M&M’s flavour.

Why should retailers stock it?

Phil Shaw, General manager, Mars Ice Cream:

“As a category bestseller, M&M’s Peanut Ice Cream can help boost impulse sales.”

Snickers Ice Cream Tub


Mars Ice Cream has introduced new pricemarked tubs on some of its most well-known ranges.

Why should retailers stock it? 

Phil Shaw, General manager, Mars Ice Cream:

“With tubs accounting for 44% of sales within the ice cream category, sharing formats are driving primary growth within the category.”

Sheppy’s VAT 07 Cloudy Cider 

Sheppy’s is encouraging retailers to stock single cider formats as part of Big Night In displays.

Why should retailers stock it? 

David Sheppy, Master of cider, Sheppy’s Cider: 

“Single formats are effective as they are convenient to pick up by consumers when shopping for a Big Night In.”

 

Ben & Jerry’s Topped Pretzel Palooza

Incorporating ice cream and popular snack foods together, Unilever launched novelty flavours to its portfolio. 

Why should retailers stock it? 

Christina Dunn, Country business leader, Ben & Jerry’s UK and Ireland:

“Ben & Jerry’s Topped Pretzel Palooza taps into the trend for sweet and savoury taste combinations, giving shoppers something new to try.”

Ben & Jerry’s Birthday Cake


This year, Unilever launched Ben & Jerry’s Birthday Cake ice cream for shoppers looking to gift. 

Why should retailers stock it? 

Christina Dunn, Country business leader, Ben & Jerry’s UK and Ireland

“We have seen a demand for innovation when it comes to birthday cakes, and Ben & Jerry’s Birthday Cake responds directly to this.”

Malibu Piña Colada 


Pernod Ricard UK has launched Malibu Piña Colada ready-to-drink cans, aimed at young revelers this summer. 

Why should retailers stock it? 

James Middleton, Channel director for Impulse, Pernod Ricard:

“The on-the-go format will help drive summer impulse sales in the ready-to-drink alcohol category, especially among 18-to-24-year-olds.”

 

Magnum Chocolate & Hazelnut Praliné


In January, Unilever launched Magnum Chocolate & Hazelnut Praliné in a tub format. 

Why should retailers stock it? 

Alix Coli, Brand manager for Magnum, Unilever UK

“After the success of Magnum Classic Tubs in 2017, the new variant is designed to appeal to those looking for a premium ice cream for a Big Night In.”

Brioche Pasquier Pains au Lait


Brioche Pasquier is urging retailers to offer al fresco foods in their Big Night In display.

Why should retailers stock it? 

Matthew Grenter, Sales manager, Brioche Pasquier

“Consumers will often be shopping on a whim for summery foods, so retailers need to make it easy for them to shop for al fresco food by bringing it all together in a Big Night In display.”

Butterkist Sweet & Salted Popcorn


KP Snacks’ Butterkist portfolio has a 33% market share of the popcorn category in the UK.

Why should retailers stock it? 

Matt Collins, Sales director for convenience, wholesale, discounters and foodservice, KP Snacks:

“Butterkist is a popular brand that offers a large range of flavours in a number of formats, making it perfect for Big Night In.”

 

McCoy’s Chips


Last year, KP Snacks launched McCoy’s Chips in £1 pricemarked packs.

Why should retailers stock it? 

Matt Collins, Sales director for convenience, wholesale, discounters, and foodservice, KP Snacks

“McCoy’s Chips had a successful first year, with the product named the second largest launch in the crisps, nuts and snacks category in 2017.”

Chilli & Lemon Grills


Cofresh is catering for demand for spicier snacks with world foods.

Why should retailers stock it? 

Debbie King, Director of commercial sales and marketing, Cofresh

“Cofresh’s Indian snacks are an alternative for consumers seeking new, spicy flavours, offering something more than traditional potato crisps.”

 

Supermalt Less Sugar


This year, Supermalt launched a low-sugar variant, keeping in line with the sugar levy.

Why should retailers stock it? 

Neil Lunn, UK trade marketing,manager for Supermalt UK

“Supermalt’s new variant is a low-sugar drink, and appeals to those who are opting to reduce the amount of  sugar they consume.” 

Walkers Poppables


PepsiCo has launched Walkers Poppables in the sharing snacks category. 

Kate Charman, Brand manager, PepsiCo:

“An increasing number of households are looking for sharing snacks for Big Nights In, and the Poppables range will help to drive this demand.”

 

New Forest Ice Cream


New Forest Ice Cream is one of a number of emerging local producers now available nationwide, offering specialist ice cream to retailers everywhere.

Why should retailers stock it? 

Christina Veal, Director, New Forest Ice Cream:

“Demand for premium ice cream is growing as more consumers look for innovation and new flavours within the category.”

 

Aber Falls Welsh Dry Gin


This year, Halewood Wine & Spirits launched Aber Falls Welsh Dry Gin for premium spirit drinkers.  

Why should retailers stock it? 

James Wright, Managing director, Aber Falls:

“The rise of regional gin such as Aber Falls Welsh Dry Gin has doubled in the past six months as demand for premium gin continues to soar.”

 

Cîroc Summer Colada


Diageo is relaunching limited edition Cîroc Summer Colada for the summer. 

Why should retailers stock it? 

Nick Temperley, Head of Diageo Reserve:

“Cîroc Summer Colada will help retailers accelerate sales as consumer demand for flavoured alcohol continues to rise.”