All regional newspapers suffered a year-on-year decrease in circulation between June 2017 and June 2018, according to the latest Audit Bureau of Circulation (ABC) figures.

Newquest’s Brighton Argus saw the smallest change, declining by 1.52%, with the Swindon Advertiser and the Irish News close behind with a near identical 6.83% and 6.84% drop in circulation. 

Meanwhile, 37 of the 58 regional titles analysed suffered an average decrease of 13.77%, with Archant’s Ipswich Star seeing the biggest drop at 36.92%, followed by Reach’s Cambridge News at 33.36%.

According to sources at Archant and Reach, the results are due to a shift in publishing strategies, which saw the reduction of free distribution and an increase in the circulation share of paid copies.

Craig Willetts, regional newspaper sales director at Reach, told RN: “We stopped moving a lot of free and bulk copies since last year as part of a cost-saving measure, and our paid-for ratio went from 76% in 2017 to 96% paid-for this year. A big part of that circulation number came from bulk sales, so the actual drop is much lower.”

Darron McLoughlin, circulation director at Archant, added: “When analysing the Paid Single Copy element of the sales year on year it shows that the Ipswich Star has closed the gap compared to previous periods at -10.1%.”

Publication

Jan-Jun 2018 Jan-Jun 2017 Yearly Change
Aberdeen – Press and Journal 45, 935 49,475 -7.16%
Belfast Telegraph 35,931 39,314 -8.61%
Birmingham Mail 15,367 18,029 -14.77%
Bournemouth – The Daily Echo 11,521 12,795 -9.96%
Bradford – Telegraph & Argus 11,204 13,264 -15.53%
Cambridge News 8,005 12,012 -33.36%
Cardiff – South Wales Echo 12,649 14,361 -11.92%
Carlisle – News and Star East 4,723 6,126 -22.90%
Carlisle – News and Star West 1,753 2,256 -22.30%
Coventry Telegraph 11,438 14,072 -18.72%
Darlington – The Northern Echo 20,232 22,622 -10.16%
Derby Telegraph 16,785 18,891 -11.5%
Dundee – The Courier 34,260 37,142 -7.76%
Express & Star (West Midlands) 42,208 51,722 -18.39%
Glasgow – Evening times 19,130 22,397 -14.59%
Hull Daily Mail 21,813 25,437 14.25%
Ipswich – East Anglian Daily times 13,263 14,857 -10.73%
Ipswich Star 6,001 9,513 -36.92%
Irish News – Morning 33,647 9,513 -6.83%
Lancashire Telegraph – Blackburn 8,149 10, 532 -22.63%
Leeds – Yorkshire Post 20,820 23,055 -9.69%
Leicester Mercury 21,130 25,535 -17.25%
Liverpool Echo 35,038 41,773 -16.12%
Newcastle Chronicle  20,756 25,056 -17.16%
Norwich – Eastern Daily Press 26,788 31,514 -15.00%
Nottingham Post 14,814 17,265 -14.20%
Oxford Mail 9,038 9,922 -8.91%
Paisley Daily Express 4,378 4,720 -7.25%
Plymoth – The Herald 13,833 15,755 -12.20%
Portsmouth – News & Sports Mail 14,767 17,940 -17.69%
Shropshire Star 21,736 24,942 -12.85%
Southend – Basildon – Caney – Echo 15,978 17,932 -10.90%
Swindon Advertiser 8,481 9,104 -6.84%
Teesside Gazette 16,204 19,699 -17.74%
The Argus Brighton 10,212 10,370 -1.52%
The Mail 5,287 7,026 -24.75%
The Post 13,102 17,148 -23.59%
The Scotsman 17,013 21,214 -19.80%
The Sentinel 22,047 25,181 -12.45%
York – The Press 11,922 14,075 15.30%