All regional newspapers suffered a year-on-year decrease in circulation between June 2017 and June 2018, according to the latest Audit Bureau of Circulation (ABC) figures.
Newquest’s Brighton Argus saw the smallest change, declining by 1.52%, with the Swindon Advertiser and the Irish News close behind with a near identical 6.83% and 6.84% drop in circulation.
Meanwhile, 37 of the 58 regional titles analysed suffered an average decrease of 13.77%, with Archant’s Ipswich Star seeing the biggest drop at 36.92%, followed by Reach’s Cambridge News at 33.36%.
According to sources at Archant and Reach, the results are due to a shift in publishing strategies, which saw the reduction of free distribution and an increase in the circulation share of paid copies.
Craig Willetts, regional newspaper sales director at Reach, told RN: “We stopped moving a lot of free and bulk copies since last year as part of a cost-saving measure, and our paid-for ratio went from 76% in 2017 to 96% paid-for this year. A big part of that circulation number came from bulk sales, so the actual drop is much lower.”
Darron McLoughlin, circulation director at Archant, added: “When analysing the Paid Single Copy element of the sales year on year it shows that the Ipswich Star has closed the gap compared to previous periods at -10.1%.”
|Jan-Jun 2018||Jan-Jun 2017||Yearly Change|
|Aberdeen – Press and Journal||45, 935||49,475||-7.16%|
|Bournemouth – The Daily Echo||11,521||12,795||-9.96%|
|Bradford – Telegraph & Argus||11,204||13,264||-15.53%|
|Cardiff – South Wales Echo||12,649||14,361||-11.92%|
|Carlisle – News and Star East||4,723||6,126||-22.90%|
|Carlisle – News and Star West||1,753||2,256||-22.30%|
|Darlington – The Northern Echo||20,232||22,622||-10.16%|
|Dundee – The Courier||34,260||37,142||-7.76%|
|Express & Star (West Midlands)||42,208||51,722||-18.39%|
|Glasgow – Evening times||19,130||22,397||-14.59%|
|Hull Daily Mail||21,813||25,437||14.25%|
|Ipswich – East Anglian Daily times||13,263||14,857||-10.73%|
|Irish News – Morning||33,647||9,513||-6.83%|
|Lancashire Telegraph – Blackburn||8,149||10, 532||-22.63%|
|Leeds – Yorkshire Post||20,820||23,055||-9.69%|
|Newcastle Chronicle ||20,756||25,056||-17.16%|
|Norwich – Eastern Daily Press||26,788||31,514||-15.00%|
|Paisley Daily Express||4,378||4,720||-7.25%|
|Plymoth – The Herald||13,833||15,755||-12.20%|
|Portsmouth – News & Sports Mail||14,767||17,940||-17.69%|
|Southend – Basildon – Caney – Echo||15,978||17,932||-10.90%|
|The Argus Brighton||10,212||10,370||-1.52%|
|York – The Press||11,922||14,075||15.30%|