Retailers Reveal #53: Ammo Bhdaal – Power Ranging

When Ammo Bhdaal last went to the USA on an educational tour with Spar he noticed that all the convenience stores that he visited had big Power Drink displays. In some stores they had given as much as 5 metres block display to the range.

Ammo says

“The sales of Power drinks in the UK are on the increase and we seem to be following the States in this trend. The energy drink feature in Retail Express reminded me of what I had seen in the States and as a result I am going to block my Power Drink range into a 1 metre display. I will report back on how sales perform on Better Retailing”