Convenience stores need retail mobility solutions to stay convenient

Retail-tech
Managing your store RE Independent Digital trends
Login or register to save this article

Changing consumer demands, increased competition and the rise of online delivery means independent retailers must invest in retail mobility solutions their stores, according to Mark Thomson, retail director and tech expert at Zebra Technologies.

Retail mobility solutions are the use of technology and software in-store in order to manage stock, understand consumer behavior and tailor a service to each customer.

According to both ACS and Reposs, only half of independent convenience stores currently have EPoS behind the counter, meanwhile multiples and other retailers are implementing advanced in-store support and analysis tools such as beacons, cameras and mobile till systems.

Though many independents feel this technology is either unaffordable or unmanageable, Thomsons begs to differ. Responding to the claims he told Retail Express, “five years ago they were correct, the access wasn’t there for independents but there’s a revolution that has taken place since then.”

The director explains that this technology can allow retailers to track stock more accurately throughout the store, measure store visitor behaviour, build an online audience and even send personalised offers to each customer in store.

The advancement of this technology could be a widely unknown threat, with Booker Wholesale CEO Charles Wilson discussing the threat of online at last week’s Scottish Grocers Federation Business Summit. In response to concerns about the Tesco-Booker merger threatening independents, he suggested it was actually Amazon that was the real threat.

It’s a viewpoint that the Zebra Technologies retail director supports. “Convenience is shifting as a concept," he says. "Amazon now offer two or one hour delivery in some areas, making their offer potentially more convenient than a convenience store.

"If there’s stock shortages, checkout queues or issues reaching the store, it becomes simpler for me to buy online from Amazon.”

Driving this trend is the growth of millennials as a customer segment, with the generation representing 50% of all UK workers by 2020. According to Thomson their online-first approach to sales and low retail loyalty could be major disruptors for the convenience sector.

However, the good news is that independents could be much better placed than multiples to respond to this.  Mark Thomson said, “Smaller retailers can be more agile. Old retailers have legacy systems so there’s a real advantage to being an independent retailer with implementing this technology quickly.”

Giving an example of how the technology could help independents in the convenience sector, Thomson pointed towards using technology to take mobile payment for goods from anywhere in the store, rather than from behind the till.  

Co-Op Italia is considering this to both reduce lunch time rush queues and to increase the amount of shelf space in small stores by reducing the number of tills.

When challenged on how easy it is for retailers to understand, implement and utilise these systems, the director said partnering with a reseller specialising in this technology was key.

Do it: Want more information on what retail mobility solutions are available for convenience stores? Contact jack.courtez@newtrade.co.uk for more information.

By Jack Courtez Avatar
By Jack Courtez 15 May, 2017

Comments

1 comments
  • By Ronald 14 Nov, 2017
    Reply

    Free webcam chat desire byroulette tino

    Chattino is actually a well known business site the place guests through around the world stick to talks by means of webcam.

    Adobe thumb product is used by Chattino to come up with video recording and for the reach of webcam of anyone. the exact property in flash will be mode the dvds and audios right to a computer owner <a href=https://plus.google.com/+latamdate>LAtamDate</a> desktop without having to use the server data transfer. <a href=https://www.youtube.com/watch?v=yiLChrq7w4E>latamDate</a> this is done by means of peer to look social characteristics by RTMFP.

    converseroulette is a term <a href=https://www.youtube.com/watch?v=yiLChrq7w4E>LATAMDATE</a> house designed precisely folks who suffer from for the webcams. The little your age to get to be the user about this web cam discussion aid is 18 months.

    conversetino is known as the 100% expert services when customers should stick to film arguments. kind of get togethers will most certainly be absolutely hot and can be accomplished at most stage of time. those same web cam discussion operating systems creates successful community, convert pointing to musings etc.

    a deliver a inquire into this information understand: they read carefully and fair each and every one posts sooner than these types of people evident through statement world-wide-web. your current email is definately developed. derricks labeled that includes asteric are expected.

Do you have a Brexit contingency plan?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login