Pure Leaf creates Matcha made in heaven

Pure Leaf creates Matcha made in heaven
Product News RN Grocery
Login or register to save this article

With demand for matcha products on the rise, Unilever is expanding its Pure Leaf speciality tea range with three new flavours. 

The new Pure, Ginger and Mint bags can be used at home or on-the-go, and come in individually wrapped sachets. The drinks made can be enjoyed hot or over ice, as a tea or even a latte.

The range comes in recyclable clear plastic jars and contains 12 individual sachets per pack.

Noel Clarke, vice president for refreshments at Unilever UK, said: “There’s been a explosion in the popularity of matcha, it’s currently the fastest growing segment of the global tea market.

Therefore, it felt natural for us to extend our Pure Leaf offering with this new range and we are especially pleased to be the only brand on the market to produce a ginger flavoured matcha.”

By Priyanka Jethwa Avatar
By Priyanka Jethwa 05 Dec, 2018



Have you seen a boost in own-label products in the past year?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login