Purdey’s aims to drive sales with new campaign and ‘energy’ strapline

Purdey’s reinforces its category with new ‘energy’ strapline
Product News RE Soft drinks
Login or register to save this article

Britvic is revamping its natural energy drink Purdey’s with a new strapline backed by an outdoor campaign.

In response to the demand for healthy energy drinks, the company is aiming to appeal to consumers by promoting the drink's benefits.

The new strapline will be “multivitamin energy”, instead of “multivitamin fruit drink”.

To support the change, Britvic is running an outdoor campaign, which will run until September in London, Brighton, Manchester and Birmingham.



Have you seen a boost in own-label products in the past year?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login