Promote beer and premium alcohol as part of "occasions"

Product News RN Alcohol
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Retailers should focus on shopper missions to increase premium world beer sales, according to Carlsberg. Speaking at the reveal of the San Miguel Rich List on 12 October, Carlsberg vice president of sales Alistair Grant told RN customers prefer premium beers as part of an occasion. “World beers come at a premium and customers want to enjoy them as much as possible,” Mr Grant said. “Retailers…

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By Alex Yau Avatar
By Alex Yau 24 Oct, 2017

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