PepsiCo has added a new BBQ Beef Teriyaki variety to its Walkers Sensations premium crisps range, inspired by Japanese cuisine.
According to the supplier, the new flavour is well-positioned to accommodate shoppers’ demands for BBQ flavours, which are currently the fastest-growing flavour profile in the salty sharing segment, with 37% growth.
Sensations BBQ Beef Teriyaki will be available to convenience and wholesale from 12 September at an RRP of £1.99 for a 150g sharing pack.
Kate Prescott, marketing manager for Sensations UK, said: “Japanese cuisine is a popular consumer trend in the UK, as it scores impressively amongst food fans for its complex flavours and broad appeal. Over half of Brits (54%) say that they like to experiment with new food, and the new addition to the Walkers Sensations range will support the savoury snacks category.
“As consumers continue to demand distinctive flavours, reminding them of authentic tastes and cultures from abroad, the new flavour provides the perfect snack to make big nights in and sharing occasions with friends even more special.”
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