Mast-Jaegermeister is bolstering its range with a new flavour – Jägermeister Cold Brew Coffee, which has an RRP of £18 and an ABV of 33%.
Made with Arabica coffee, cacao and Jägermeister, the launch will be backed by a £2.5m ‘New mix new beat’ campaign, which includes outdoor and digital advertising that will reach more than 50% of consumers.
Nicole Goodwin, at Mast-Jaegermeister, said the launch would be particularly successful in the run up to the Christmas and New Year trading period when consumers are 47% more likely to try new drinks.
This article doesn't have any comments yet, be the first!
Become a Member to comment
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member