Responsible retailing with JTI
Retailers are key members of the community and have a duty to their customers to operate in a responsible manner
Ensuring that all staff are well trained in order to retail responsibly can sometimes be challenging, especially for smaller, independent retailers who lack the time and infrastructure that larger retailers have at their disposal.
While we recognise that retailers’ jobs aren’t easy and they are up against time pressures, there can be no excuses when it comes to underage sales.
As part of this commitment, JTI actively supports a number of campaigns designed to prevent anyone under 18 buying tobacco or vaping products. These include Challenge 25, No ID, No Sale! and IDentify – JTI’s youth access prevention scheme.
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