The new dual range (available across Sterling New Dual, Benson & Hedges New Blue Dual, Sovereign New Dual and Benson & Hedges New Dual) adult smokers with a distinctive tobacco blend in a dual pack which now includes two sections of ten cigarettes.
The same distinctive blend will also be available across Sterling New Superkings Green, Benson & Hedges New Superkings Green, Berkeley New Superkings Green and Mayfair New Green.
In addition, the new dual range also contains a new ‘flow tech’ centre hole in the filter.
JTI vice president of marketing Stephane Berset, said: “The upcoming menthol ban will mean that smokers will be looking for a range of new alternatives. Therefore, we’ve worked to evolve our range to cater to these needs with pack and filter innovations, new blends and taste alternatives.
“We recently launched Sterling Dual Capsule Leaf Wrapped cigarillos, which contain a peppermint capsule that smokers can click to release a menthol flavour.
“Our Nordic Spirit tobacco-free nicotine pouches are also available in a fresh mint variety, providing even more choice.”
The full list of new products available from 20 May include:
‘New Dual’ range with new distinctive blends
- New Sterling Dual (previously Sterling Dual Capsule,
Sterling Dual Double Capsule and
Sterling Dual Triple Green)
- New Benson & Hedges Blue Dual (previously Benson &
Hedges Blue Dual Double Capsule)
- Sovereign New Dual (previously Sovereign Dual)
includes new “Flow Tech” filter centre hole
- Benson & Hedges New Dual (Benson & Hedges Dual)
New distinctive blends
- Sterling New Superkings Green (previously Sterling Superkings Green
and Sterling Dual Superkings Capsule)
- Benson & Hedges New Superkings Green (previously Benson & Hedges
Superkings Blue Dual)
- Berkley New Superkings Green (previously Berkley Superkings Green)
- Mayfair New Green (previously Mayfair Green)
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