Research by the Consumer Choice Center has found that 200 million smokers worldwide could switch to vaping by following the UK’s approach.

The company analysed 61 countries and pointed to the UK’s approach to advertising, displays and lower taxes as examples the rest of the world should follow.

“We used the UK’s progressive tobacco harm reduction policies as a reference point and estimated how many current smokers could be helped to switch by having a more permissive vaping framework,” said Fred Roeder, managing director of the Consumer Choice Centre. “In China, 76 million people could switch. The US (6 million) and Germany (4 million) would also see huge public health benefits by emulating the UK’s approach.” 

The interactive map below reveals the worldwide potential of vaping:

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