Trebor brings back ‘Cash in a flash’ promo with top prize of £1,000
Winners are guaranteed every day
Mondelez has announced it is bringing back its Trebor ‘Cash in a flash’ campaign, which will offer shoppers a range of prizes, including a £1,000 jackpot.
Running from August, the campaign is rolling out across the brand’s single packs, with PoS available for convenience retailers.
To win, shoppers need to purchase any Tebor product and share a photo of the pack on treborcash.com. Winners are guaranteed every day.
Rafael Espesani, Trebor senior brand manager at Mondelez, said the campaign led to a 23% sales uplift across the range in independent and symbol stores last year, with 28,052 logos scanned.
“Trebor has the top three bestselling products in independent and symbol stores – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint. We are confident ‘Cash in a flash’ will once again drive sales growth,” he added.
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