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Working together: Scandinavian Tobacco Group & Bestway
Last month, betterRetailing joined Alastair Williams from Scandanavian Tobacco Group (STG) and Richard Booth from Bestway at Bestway Park Royal in London to find out how they're working together to help retailers maximise sales in the cigar category
Launched in February, Signature Dual filter cigarillos are a welcome addition to the Signature range and come in a convenient and stylish pack of 10, with a price of just £4.95.
The key product feature is that it has an acetate filter containing a peppermint capsule. In addition, a carefully selected blend of Virginia tobacco and an Ecuadorian leaf wrapper deliver a smooth taste.
The bestselling Signature range has always offered a taste profile to suit all consumer preferences and currently accounts for more than one-third of total cigar sales in the UK.
Signature Dual filter cigarillos are the natural extension to that range and perfectly complement the existing Signature Filter Red.
The product has been available in France and Italy for a while, and sales in both those countries have been very encouraging, which gives STG confidence the same will happen in the UK.
Last month, betterRetailing joined STG at Bestway Park Royal to share cigar category advice with independent retailers and help them grow their sales and profits. Here’s what you can learn:
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