Rising tobacco prices and poor availability of the smallest pack sizes are adversely affecting business, with one retailer’s cigarette sales cut by nearly a third.

Following the Spring Budget, the price of 20 cigarettes rose by 2% above inflation, raising the price by 35p, while stocks of 10-packs and 9g and 12.5g packs of hand rolling tobacco are diminishing in preparation for EUTPD II regulations.

Justin Whittaker, of MJ’s Premier in Oldham, told RN: “It’s having a massive effect. We’ve had a 30% downturn in sales.”

Jayesh Parekh, of Costcutter in Manchester, said he is selling fewer non-tobacco items as a result of the changes. “My customers are buying bigger packs so they’re coming to my store less often,” he said.