Imperial Tobacco has expanded its Lambert & Butler roll-your-own (RYO) range with two new formats featuring a limited-edition on-pack design, exclusive to independent retailers.
Available now, the limited-edition packs come in 30g and 50g formats, with an RRP of £12.80 and £21 respectively, and mark the brand’s one year anniversary.
Research shows 82% of RYO consumers use tips, so the 30g format will offer 60 filter tips and 60 papers, while the 50g format will include 100 papers.
Chris Street, UK market manager at Imperial Tobacco, said: “Despite launching into the market just over a year ago, Lambert & Butler has already grown to become one of our fastest growing RYO brands.
“Lambert & Butler RYO is a quality brand with a long-standing heritage, and with demand for value tobacco continuing to rise, we’ve seen year on year volume growth of 28%.”
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