Imperial Tobacco has expanded its Lambert & Butler roll-your-own (RYO) range with two new formats featuring a limited-edition on-pack design, exclusive to independent retailers.

Available now, the limited-edition packs come in 30g and 50g formats, with an RRP of £12.80 and £21 respectively, and mark the brand’s one year anniversary.

Lambert & Butler launches roll-your-own tobacco

Research shows 82% of RYO consumers use tips, so the 30g format will offer 60 filter tips and 60 papers, while the 50g format will include 100 papers.

Roll-your-own tobacco price comparison – Pricewatch

Chris Street, UK market manager at Imperial Tobacco, said: “Despite launching into the market just over a year ago, Lambert & Butler has already grown to become one of our fastest growing RYO brands.

“Lambert & Butler RYO is a quality brand with a long-standing heritage, and with demand for value tobacco continuing to rise, we’ve seen year on year volume growth of 28%.”

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