To tap into the growth towards value tobacco products, JTI has launched two King Size 18s packs for B&H Blue.

B&H Blue King Size and Smooth Flavour King Size 18s are available now, RRP £5.99.

Jeremy Blackburn, JTI head of communications, said value cigarettes account for more than half of all cigarette sales in the UK.

“The new lower price will ensure this line continues to drive profits for retailers,” he added.