JTI has launched a series of ‘British tailoring’ limited-edition packs of Benson & Hedges Gold.

Available from the middle of this month, the three designs will mimic classic suit patterns and will be available to all channels for a period of four weeks across packs of King Size 20s, RRP £8.99.

Jeremy Blackburn, head of communications at JTI, said: “Building on the success of the ‘Timeless travel’ limited-edition packs launched earlier this year, the new ‘British tailoring’ packs celebrate this iconic brand.”

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